Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael 
ORCID: https://orcid.org/0000-0003-0560-237X
(2013)
MKTG2: 2nd Asia-Pacific edition.
Cengage Learning Australia, Melbourne, Australia.
ISBN 9780170193566
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Text (Documentation)
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Abstract
A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text.
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Statistics for this ePrint Item |
| Item Type: | Book (Commonwealth Reporting Category A) |
|---|---|
| Refereed: | No |
| Item Status: | Live Archive |
| Additional Information: | © 2013 Cengage Learning Australia Pty Limited. No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without prior written permission of the Publisher. Published version deposited in accordance with the copyright policy of the publisher. |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business and Law - School of Management and Marketing (1 Jan 2011 - 30 Jun 2013) |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business and Law - School of Management and Marketing (1 Jan 2011 - 30 Jun 2013) |
| Date Deposited: | 29 Jul 2013 02:43 |
| Last Modified: | 09 Aug 2017 04:16 |
| Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150507 Pricing (incl. Consumer Value Estimation) 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory |
| Fields of Research (2020): | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350610 Pricing (incl. consumer value estimation) 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350608 Marketing theory |
| Socio-Economic Objectives (2008): | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| URI: | http://eprints.usq.edu.au/id/eprint/22336 |
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