Japan moves to green: natural disaster empowers Japanese citizens

Omura, Teruyo (2012) Japan moves to green: natural disaster empowers Japanese citizens. In: 19th International Business Research Conference, 19-21 Nov 2012, Melbourne, Australia.

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This paper examines how the 2011 Tsunami and Fukushima disaster has affected Japanese public opinion towards the government’s energy policy. These events are interpreted as moving Japan and public opinions towards more sustainable and ecologically friendly energy technologies. Nuclear energy had been a national strategic priority since 1973. Development of the new fast-breeder reactor technology was backed by powerful government ministries, the Japan Atomic Energy Agency and the Federation of Electric Power Companies. Electricity supply from nuclear power was expected to increase to 40% by 2019. This is now under review. The 2011 disaster had a major and disruptive effect on energy supply in Japan. The Tokyo Electric Power Company in Fukushima supplied electricity to eight prefectures that were responsible for 40% of Japanese GDP. This research has monitored media coverage both in Japan and internationally and also public information and government documents in both Japanese and English. It has been found that Japanese society is now questioning the nuclear energy policy and is starting to focus on energy saving strategies leading to sustainable lifestyles. Japan is moving on from grieving to focusing on finding new solutions to its community problems and striving to go nuclear-free.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited with blanket permission of publisher.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Accounting, Economics and Finance (1 Jan 2011 - 30 Jun 2013)
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Accounting, Economics and Finance (1 Jan 2011 - 30 Jun 2013)
Date Deposited: 23 Nov 2012 07:29
Last Modified: 29 Sep 2014 04:56
Uncontrolled Keywords: government policy; public opinion; natural disaster
Fields of Research (2008): 05 Environmental Sciences > 0502 Environmental Science and Management > 050204 Environmental Impact Assessment
16 Studies in Human Society > 1605 Policy and Administration > 160510 Public Policy
04 Earth Sciences > 0406 Physical Geography and Environmental Geoscience > 040604 Natural Hazards
14 Economics > 1402 Applied Economics > 140205 Environment and Resource Economics
17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
Fields of Research (2020): 41 ENVIRONMENTAL SCIENCES > 4104 Environmental management > 410402 Environmental assessment and monitoring
44 HUMAN SOCIETY > 4407 Policy and administration > 440709 Public policy
37 EARTH SCIENCES > 3709 Physical geography and environmental geoscience > 370903 Natural hazards
38 ECONOMICS > 3801 Applied economics > 380105 Environment and resource economics
52 PSYCHOLOGY > 5205 Social and personality psychology > 520599 Social and personality psychology not elsewhere classified
URI: http://eprints.usq.edu.au/id/eprint/22308

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