Are Chinese passengers willing to pay more for better air services?

Zhang, Yahua (2012) Are Chinese passengers willing to pay more for better air services? Journal of Air Transport Management, 25. pp. 5-7. ISSN 0969-6997


The paper used survey data to elicit values from Chinese passengers regarding schedule delay, punctuality and the size of network. It has been found that Chinese airlines have failed to establish a strong brand reputation that can influence passengers' air travel choices. Consumers are willing to pay a high amount to avoid schedule delay and to fly with airlines with improved punctuality, especially when the travel is for business purpose.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published verison due to publisher copyright policy.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Accounting, Economics and Finance
Date Deposited: 02 Jan 2013 06:04
Last Modified: 18 Aug 2014 05:47
Uncontrolled Keywords: airline fares; airline service quality; Chinese airlines
Fields of Research : 15 Commerce, Management, Tourism and Services > 1507 Transportation and Freight Services > 150701 Air Transportation and Freight Services
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
14 Economics > 1402 Applied Economics > 140217 Transport Economics
Socio-Economic Objective: B Economic Development > 88 Transport > 8803 Aerospace Transport > 880302 Air Passenger Transport
Identification Number or DOI: 10.1016/j.jairtraman.2012.02.003

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