Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Jones, Dianne (2012) Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games. In: The British World: Religion, Memory, Society, Culture, 2-5 Jul 2012, Toowoomba, Australia.

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Coverage of women's sports during the Olympic Games is about as good as it gets. On the world's largest and most important sports stage, media attention to women's sports jumps to levels well above the mainstream's usual fare that prioritizes men's sports and relegates female athletes and their sports to the sidelines. The sports media are now well recognized for the substantial role they play in shaping opinion, reinforcing the status quo, framing attitudes and reproducing images and messages that legitimate the dominant ideology of a society.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Chapter 18. © The Contributors and Editors.
Faculty / Department / School: Historic - Faculty of Arts - School of Humanities and Communication
Date Deposited: 29 Sep 2012 11:14
Last Modified: 17 Sep 2014 02:00
Uncontrolled Keywords: role of women; women in society; status; media; womens sport
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
20 Language, Communication and Culture > 2002 Cultural Studies > 200205 Culture, Gender, Sexuality
Socio-Economic Objective: C Society > 95 Cultural Understanding > 9502 Communication > 950204 The Media
URI: http://eprints.usq.edu.au/id/eprint/22030

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