Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective

Aila, Fredrick O. and Oima, David and Ochieng, Isaac and Ojera, Patrick B. and Odera, Odhiambo (2012) Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective. Research on Humanities and Social Sciences, 2 (6). pp. 240-250. ISSN 2224-5766

[img] PDF (Published Version)

Download (249Kb)


This paper presents a methodological perspective to the construction and validation of consumer attitudes on
biosecurity principles. Four biosecurity principles are reviewed with regard to indigenous chicken production and
consumption. Using Fishbein Multi-Attribute Model, the four principles are translated into a psychometric construct
to measure consumer attitudes. A 74-item 7-point Likert scale is constructed. The study proposes a procedure to
validate the construct. This includes conducting a pilot study to gather primary data, summarizing the data, testing
inter-item validities, and performing factor analysis to measure construct validity among others. The study sets a
methodological perspective that researchers, government agencies, international organizations and donors can use to
measure consumer attitudes on biosecurity principles for indigenous chicken.

Statistics for USQ ePrint 22020
Statistics for this ePrint Item
Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Open access journal.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Accounting, Economics and Finance
Date Deposited: 24 Oct 2012 06:16
Last Modified: 15 May 2013 01:55
Uncontrolled Keywords: scale construction, scale validation, consumer attitudes, biosecurity principles, indigenous chicken
Fields of Research : 06 Biological Sciences > 0699 Other Biological Sciences > 069999 Biological Sciences not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development

Actions (login required)

View Item Archive Repository Staff Only