Kiernan, Eleanor (2013) Social media: untangling the web. In: Communicating for success. Pearson Australia, Sydney, Australia, pp. 176-193. ISBN 978-1-4425-5156-5
Social media has had a major positive impact in different areas of life. It has built communities, created friendships and even fostered romance, and it has been used by activists to facilitate democratisation movements that have eventually removed longstanding oppressors. It has also created problems, as this unprecedented direct access to an audience has made people vulnerable... The reach of social media should not be underestimated and while users should embrace the benefits, they should also be alert to the risks and employ as many self-protective measures as possible.
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