Perception of success in a nascent wine industry

Nooriafshar, Mehryar and Vibert, Conor (2012) Perception of success in a nascent wine industry. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.

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This paper is based on an ongoing research project. Its main purpose is to identify the main factors which contribute to the perceptions of success in the wine industry of Nova Scotia, Canada. The data comes from 17 different case studies related to this regional industry. These case studies take the form of interviews with winemakers, winery owners and industry stakeholders. Local demand, expansion opportunities and growing conditions are amongst the main identified factors. The identified factors were used to build a heuristic model for determining an index for the success perception by the industry. In addition to working out an index, the heuristic model can also help winery managers to perform what-if analyses by altering the weightings of the factors or compare their situation with other wineries. It is envisaged that further work to enhance this model will be carried out as part of ongoing research in this area.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: 2012 USQ Faculty of Business and Law Research Retreat.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 27 Aug 2012 02:30
Last Modified: 11 Apr 2017 01:23
Uncontrolled Keywords: wine industry; heuristic model
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150309 Logistics and Supply Chain Management
07 Agricultural and Veterinary Sciences > 0706 Horticultural Production > 070604 Oenology and Viticulture
Socio-Economic Objective: B Economic Development > 86 Manufacturing > 8601 Processed Food Products and Beverages (excl. Dairy Products) > 860102 Beverages (excl. Fruit Juices)

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