Globalisation and corporate real estate strategies

Too, Linda and Harvey, Michael and Too, Eric (2010) Globalisation and corporate real estate strategies. Journal of Corporate Real Estate, 12 (4). pp. 234-248. ISSN 1463-001X


Purpose - The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate.

Design/methodology/approach – This paper utilises a qualitative approach to analyse secondary data in order to identify the corporate real estate capabilities for a hypercompetitive business environment.

Findings - Globalisation today is an undeniable phenomenon that is fundamentally changing the way business is conducted In the light of global hypercompetition, corporate real estate needs to develop new capabilities to support global business strategies. These include flexibility, network organization and managerial learning capabilities.

Research limitations/implications – This is a conceptual paper and future empirical research needs to be conducted to verify the propositions made in this paper.

Practical implications – Given the new level of uncertainty in the business climate, that is, hypercompetition, businesses need to develop dynamic capabilities that are harder for competitors to imitate in order to maintain what is considered a 'momentary' competitive advantage. The findings of this paper are useful to guide corporate real estate managers in this regard.

Originality/value – This paper is original in two ways. First, it applies the strategic management concept of capabilities to corporate real estate. Second, it links the key challenge that businesses face today, i.e., globalisation, to the concept of capabilities as a means to maintain competitive advantage.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright 2010 Emerald Group Publishing. Permanent restricted access to published version due to publisher copyright policy.
Faculty/School / Institute/Centre: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 29 Sep 2012 02:13
Last Modified: 03 Dec 2014 04:49
Uncontrolled Keywords: globalisation; network organizations; flexibility; hypercompetition; corporate real estate capability
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150310 Organisation and Management Theory
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150403 Real Estate and Valuation Services
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9002 Property, Business Support Services and Trade > 900203 Property Services (incl. Security)
Identification Number or DOI: 10.1108/14630011011094676

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