Hopper, Tiana and McClymont, Hoda and Ogunmokun, Gabriel (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.
![]()
|
Text (Published Version)
Hopper_Ogunmokun_McClymont_ABBSA2005_PV.pdf Download (44kB) |
Abstract
Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practice is related to private hospitals organizational performance.
![]() |
Statistics for this ePrint Item |
Actions (login required)
![]() |
Archive Repository Staff Only |