The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences

Sankey, M. D. and Birch, D. and Gardiner, M. W. (2011) The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences. International Journal of Education and Development Using Information and Communication Technology, 7 (3). pp. 18-35.

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The innovative use of educational technologies provides valuable opportunities for educators to design an enhanced, interactive, more inclusive and engaging curriculum. Key pedagogical motivations for utilising educational technologies include the desire to improve learning performance and student engagement. In particular access to multimedia has provided an opportunity to present multiple representations of key content areas using a combination of text, video, aural and interaction to cater more effectively for different learning styles and modal preferences. This paper presents the findings of an experiment to measure the impact of multiple representations on learning outcomes, including student learning performance and engagement. While in this pilot study multiple representations of content did not lead to a significant improvement in learning performance (although it did improve slightly), students reported very favourably on their use of the multimodal learning elements and perceived that these had assisted comprehension and retention of the material. Implications for educators, limitations of the experimental methodology and directions for future research are also presented.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings. Original article at:
Faculty/School / Institute/Centre: Historic - Learning and Teaching Support Unit
Date Deposited: 05 Mar 2012 10:24
Last Modified: 23 Aug 2017 00:15
Uncontrolled Keywords: multiple representations; interactive multimodal; multimedia; educational technology; learning styles; modal preferences; learning outcomes; learning performance; engagement
Fields of Research : 13 Education > 1302 Curriculum and Pedagogy > 130202 Curriculum and Pedagogy Theory and Development
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150599 Marketing not elsewhere classified
Socio-Economic Objective: C Society > 93 Education and Training > 9302 Teaching and Instruction > 930203 Teaching and Instruction Technologies

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