Application and device characteristics as drivers for smart mobile device adoption and productivity

Ally, Mustafa and Gardiner, Michael (2012) Application and device characteristics as drivers for smart mobile device adoption and productivity. International Journal of Organisational Behaviour, 17 (4). pp. 35-47.

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Abstract

This paper proposes an adaptation of the Technology Acceptance Model (TAM) that
can be employed to explain and predict the acceptance of SMDs. Also included in the
model are a number of external and new moderating variables that can be used to
explain user intentions and subsequent usage behaviour. The model holds that Perceived
Mobility Value and Perceived Enjoyment are direct determinants of usage intention and behaviour and that Activity-based Usage and Device Characteristics are posited to mediate the impact of these constructs. The proposed model aims to enhance one’s understanding of consumer motivations for using SMDs and can aid efforts to promote
the adoption and diffusion of these devices.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: © M Ally & M Gardiner. Authors retain copyright.
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 17 Apr 2013 05:34
Last Modified: 19 Feb 2015 00:02
Uncontrolled Keywords: Smart Mobile Devices, TAM, technology adoption, consumer motivation, smart devices
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
08 Information and Computing Sciences > 0806 Information Systems > 080611 Information Systems Theory
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/20854

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