The fifth C-B dynamic: invoking reaction

Crowther, Frank and Conway, Joan and Petersen, Shauna (2011) The fifth C-B dynamic: invoking reaction. In: From school improvement to sustained capacity: the parallel leadership pathway. Corwin (Sage), Thousand Oaks, CA. United States, pp. 113-136. ISBN 978-1-4129-8694-6


In previous chapters we have seen how schools seeking to improve the quality of their outcomes must first establish that they are 'in tune' and then create significant new educational knowledge, preferably incorporating an inspiring vision and a highly meaningful schoolwide pedagogical framework. Those tasks accomplished, they can approach the challenge of classroom-based pedagogical enhancement with a sense of mutual trust, shared understanding, and collective motivation. But that is not the end of their school improvement journey. To the contrary, for sustained improvement to occur, a school must subject its educational products to intense internal and external scrutiny.

Thus, in this chapter, we examine some of the core processes associated with it. We proceed to do this through three steps: exploration of a case study from our research schools, discussion of the meaning of invoking reaction in educational literature and research, and discussion of the fifth C-B dynamic's school-based leadership implications. That done, we proceed to explore a non-educational exemplar of invoking reaction, namely the work of MSF (Medecins Sans Frontieres, or Doctors Without Borders), and provide an exercise to assist you to develop invoking reaction leadership capabilities for application in your school context.

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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access due to publisher copyright policy. If you would like to contact one of the authors of this chapter to obtain further information please contact me on
Faculty/School / Institute/Centre: Historic - Faculty of Education
Date Deposited: 22 Feb 2012 06:52
Last Modified: 29 Aug 2017 23:43
Uncontrolled Keywords: marketing; community awareness; advertising; project teams
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
13 Education > 1303 Specialist Studies in Education > 130304 Educational Administration, Management and Leadership
Socio-Economic Objective: C Society > 93 Education and Training > 9304 School/Institution > 930403 School/Institution Policies and Development

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