The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers

Smith, Joanne R. and Liu, Shuang and Liesch, Peter and Callois, Cindy and Yi, Ren and Daly, Stephanie (2010) The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers. Australasian Marketing Journal, 18 (4). pp. 206-213. ISSN 1441-3582

Abstract

This study reports an application of the theory of planned behavior as a framework to investigate how beliefs influence purchase decisions of Chinese consumers. Data were obtained from an online survey (N = 2002) that assessed respondents’ behavioral, normative, and control beliefs in relation to their intentions to purchase Australian products and/or services. The multivariate analysis revealed significant difference in beliefs of people who intended to purchase Australian products and/or services compared to people who did not intend to purchase them. Purchase intentions were associated with a favorable cost-benefit analysis, greater perceptions of normative support for the behavior, and lower perceptions of the extent to which barriers would impede performance of the behavior. Implications for theory and marketing practice are discussed.

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Item Type:	Article (Commonwealth Reporting Category C)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	Permanent restricted access to Published version, due to publisher's copyright restrictions. Copyright 2010 Australian and New Zealand Marketing Academy. Paper published by Elsevier
Faculty/School / Institute/Centre:	Current - USQ Other
Faculty/School / Institute/Centre:	Current - USQ Other
Date Deposited:	02 Apr 2012 12:22
Last Modified:	02 Apr 2015 06:41
Uncontrolled Keywords:	China; consumer behavior; consumer beliefs; country of origin; theory of planned behavior
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making 16 Studies in Human Society > 1604 Human Geography > 160401 Economic Geography 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020):	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development 52 PSYCHOLOGY > 5204 Cognitive and computational psychology > 520402 Decision making 44 HUMAN SOCIETY > 4406 Human geography > 440603 Economic geography 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
Socio-Economic Objectives (2008):	B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
Identification Number or DOI:	https://doi.org/10.1016/j.ausmj.2010.07.001
URI:	http://eprints.usq.edu.au/id/eprint/20778

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