Learning behaviour, market orientation and firm performance

Murray, Peter A. and Miller, Karen W. (2011) Learning behaviour, market orientation and firm performance. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.

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The purpose of this paper is to rethink market orientation (MO) through learning practices. Organisational learning scholars prefer to categorise learning into modes, levels, and behaviours (Crossan and Berdrow, 2003; Fiol and Lyles, 1985; Miller, 1996), which focuses research towards the type of management practices required for organisational success. Learning behaviour however is not the basis of market orientation. This research provides greater clarity about the role of learning in market orientation.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: USQ conference - Paper 19. Authors retain copyright.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 12 Jan 2012 01:05
Last Modified: 14 Dec 2017 02:39
Uncontrolled Keywords: workplace education; management style; marketing
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
17 Psychology and Cognitive Sciences > 1701 Psychology > 170107 Industrial and Organisational Psychology
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910406 Technological and Organisational Innovation
URI: http://eprints.usq.edu.au/id/eprint/20128

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