Establishing a conceptual model for the sustainable wine district

Cassidy, Frances and Hume, Margee and Chadee, Doren (2011) Establishing a conceptual model for the sustainable wine district. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.

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This research will provide wide ranging, practical and sustainable benefits to regional wine marketers, policy makers, regional government tourism bodies and the allied wine groups to develop the quality branding and marketing of wine products in the smaller regions.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: USQ conference - Paper 7. Authors retain copyright.
Faculty / Department / School: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 11 Jan 2012 06:58
Last Modified: 29 Jun 2017 22:56
Uncontrolled Keywords: tourism; brand promotion; marketing; wine industry; small winemakers; government policy
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
07 Agricultural and Veterinary Sciences > 0706 Horticultural Production > 070604 Oenology and Viticulture
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150604 Tourism Marketing
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900303 Tourism Infrastructure Development
B Economic Development > 91 Economic Framework > 9102 Microeconomics > 910205 Industry Policy

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