Sporting events and the use of alcohol by university students: managing the risks

Pegg, Shane and Patterson, Ian and Axelsen, Megan ORCID: (2011) Sporting events and the use of alcohol by university students: managing the risks. Event Management, 15 (1). pp. 63-75. ISSN 1525-9951


Recent media releases have highlighted the increasing problem that binge drinking and excessive alcohol consumption is creating among Australian youth. Yet despite these concerns, it would appear that little attention has been given to this core problem by many sport event organizers beyond the standard security measures. The Australian University Games, the largest event of its type held annually in the Southern Hemisphere, attracts more than 6,500 participants as well as 1,700 different teams and support staff for 1 week of scheduled sporting and social activities. Despite its size and complexity, only limited research had been undertaken to date with respect to the motivations, behavior, and perspectives of young adults attending this type of university-related sport tourism event. The primary aim of this exploratory study was to identify the underlying motivations for students to participate in the Australian University Games in Brisbane, Australia, and their subsequent use of alcohol during the event. Importantly the study also sought to determine whether a relationship existed between the participants' motivations and their predisposition to engage in alcohol consumption. Study results found that socializing and being with friends were critical factors for the participants. It was also found that alcohol consumption figured prominently in the lives of the majority of attendees. These findings have provided strong support for the provision of a cohesive and purposeful social program as a major component part of the wider sporting based activities, and needs to be seen as a critical factor in the successful staging of future sports events such as the University Games. Results also highlighted the need for event organizers to schedule more social activities, which are paramount when seeking to effectively reduce the level of risk as well as need for better profiling of event participants, which needs be implemented by management in the event preplanning stage.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version deposited in accordance with copyright conditions of publisher (Cognizant).
Faculty/School / Institute/Centre: Current - USQ Other
Faculty/School / Institute/Centre: Current - USQ Other
Date Deposited: 10 Nov 2011 07:16
Last Modified: 26 Aug 2014 03:35
Uncontrolled Keywords: alcohol; motivations; sport tourism; youth; binge drinking
Fields of Research (2008): 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150404 Sport and Leisure Management
Fields of Research (2020): 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development
52 PSYCHOLOGY > 5204 Cognitive and computational psychology > 520402 Decision making
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350405 Sport and leisure management
Socio-Economic Objectives (2008): E Expanding Knowledge > 97 Expanding Knowledge > 970116 Expanding Knowledge through Studies of Human Society
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