Rofiq, Ainur and Mula, Joseph M. and Scott, Albert (2011) Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia. In: International Conference on Management and Service Science (MASS 2011) , 12-14 Aug 2011, Wuhan, China.
Abstract
The purpose of this paper is to provide empirical evidence of an examined model of purchase intentions on business to consumer e-commerce transactions in developing countries using Indonesia as a case study. Adopting the theory of planned behavior, data from an Indonesia Internet discussion group was analyzed using structural equation modeling. The main finding is that purchase intention of business to consumer e-commerce transactions in developing countries such as Indonesia is able to be predicted by theory of planned behavior. Limited numbers of previous studies accommodate some proof of the theory of planned behavior and its application to explain consumers' purchase intentions in developing countries. This empirical study has provided evidence that the model is applicable in this context.
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| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | © 2011 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business and Law - School of Accounting, Economics and Finance (1 Jan 2011 - 30 Jun 2013) |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business and Law - School of Accounting, Economics and Finance (1 Jan 2011 - 30 Jun 2013) |
| Date Deposited: | 02 Sep 2011 02:27 |
| Last Modified: | 26 Jun 2017 05:03 |
| Uncontrolled Keywords: | planned behavior; purchase intentions; e-commerce; developing country; Indonesia |
| Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150302 Business Information Systems 17 Psychology and Cognitive Sciences > 1701 Psychology > 170110 Psychological Methodology, Design and Analysis |
| Socio-Economic Objectives (2008): | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910406 Technological and Organisational Innovation |
| Identification Number or DOI: | https://doi.org/10.1109/ICMSS.2011.5999076 |
| URI: | http://eprints.usq.edu.au/id/eprint/19585 |
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