Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2007) Consumer behaviour: implications for marketing strategy, 5th ed. In: Consumer behaviour: implications for marketing strategy, 5th ed. McGraw-Hill Australia, Sydney, Australia. ISBN 9780074716922
Abstract
Various case studies and reviews provided by the three USQ authors.
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| Item Type: | Book Chapter (Commonwealth Reporting Category B) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Additional Information: | Copy held USQ Library 658.8342 Haw |
| Faculty / Department / School: | Historic - Faculty of Business - School of Management and Marketing |
| Date Deposited: | 15 Mar 2018 00:26 |
| Last Modified: | 15 Mar 2018 00:26 |
| Uncontrolled Keywords: | customers; behaviour; marketing |
| Fields of Research : | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) |
| Socio-Economic Objective: | B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing |
| URI: | http://eprints.usq.edu.au/id/eprint/19574 |
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