Summers, Jane ORCID: https://orcid.org/0000-0002-0604-152X and Johnson Morgan, Melissa
ORCID: https://orcid.org/0000-0003-1663-7260 and Volkov, Michael
(2007)
Consumer behaviour: implications for marketing strategy, 5th ed.
In:
Consumer behaviour: implications for marketing strategy, 5th ed.
McGraw-Hill Australia, Sydney, Australia.
ISBN 9780074716922
Abstract
Various case studies and reviews provided by the three USQ authors.
![]() |
Statistics for this ePrint Item |
Actions (login required)
![]() |
Archive Repository Staff Only |