Consumer behaviour: implications for marketing strategy, 5th ed.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2007) Consumer behaviour: implications for marketing strategy, 5th ed. In: Consumer behaviour: implications for marketing strategy, 5th ed. McGraw-Hill Australia, Sydney, Australia. ISBN 9780074716922

Abstract

Various case studies and reviews provided by the three USQ authors.

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Item Type:	Book Chapter (Commonwealth Reporting Category B)
Refereed:	Yes
Item Status:	Live Archive
Additional Information:	Copy held USQ Library 658.8342 Haw
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Faculty/School / Institute/Centre:	Historic - Faculty of Business - School of Management and Marketing (1 Apr 2007 - 31 Dec 2010)
Date Deposited:	15 Mar 2018 00:26
Last Modified:	15 Mar 2018 00:26
Uncontrolled Keywords:	customers; behaviour; marketing
Fields of Research (2008):	15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Fields of Research (2020):	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350602 Consumer-oriented product or service development 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350605 Marketing management (incl. strategy and customer relations)
Socio-Economic Objectives (2008):	B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI:	http://eprints.usq.edu.au/id/eprint/19574

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