Consumer behaviour: implications for marketing strategy, 5th ed.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2007) Consumer behaviour: implications for marketing strategy, 5th ed. In: Consumer behaviour: implications for marketing strategy, 5th ed. McGraw-Hill Australia, Sydney, Australia. ISBN 9780074716922

Abstract

Various case studies and reviews provided by the three USQ authors.


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Item Type: Book Chapter (Commonwealth Reporting Category B)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copy held USQ Library 658.8342 Haw
Faculty / Department / School: Historic - Faculty of Business - School of Management and Marketing
Date Deposited: 15 Mar 2018 00:26
Last Modified: 15 Mar 2018 00:26
Uncontrolled Keywords: customers; behaviour; marketing
Fields of Research : 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910403 Marketing
URI: http://eprints.usq.edu.au/id/eprint/19574

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