Critical success factors for regional community portals: a preliminary model

Lawley, Meredith and Summers, Jane and Koronios, Andy and Gardiner, Michael (2001) Critical success factors for regional community portals: a preliminary model. In: ANZMAC 2001: Bridging Marketing Theory and Practice, 1-5 Dec 2001, Auckland, New Zealand.

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The successful adoption of e-business by regional communities throughout Australia has the potential to revitalise these communities. This paper draws on depth interviews with businesses and focus groups of consumers in a regional area to develop a model of success for regional community portals. The resulting model highlights the factors encouraging businesses to subscribe to such a portal, including perceived costs and benefits and target market characteristics, as well as the key factors influencing consumers to visit such a portal such as relevant and up to date content and site attractiveness. The importance of a virtuous circle of businesses and consumers is also highlighted.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 13 Mar 2018 00:32
Last Modified: 14 Mar 2018 00:26
Uncontrolled Keywords: e-commerce; advertising; customer needs; rural communities; regional communities
Fields of Research : 16 Studies in Human Society > 1605 Policy and Administration > 160503 Communications and Media Policy
08 Information and Computing Sciences > 0805 Distributed Computing > 080505 Web Technologies (excl. Web Search)
14 Economics > 1403 Econometrics > 140303 Economic Models and Forecasting
Socio-Economic Objective: B Economic Development > 89 Information and Communication Services > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified

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