Families as a nature tourism market segment in North Queensland

Sibtain, Jonathan and Zeppel, Heather (2008) Families as a nature tourism market segment in North Queensland. In: New Zealand Tourism and Hospitality Research Conference 2008: Recreating Tourism, 3-5 Dec 2008, Hanmer Springs, New Zealand.

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Tropical North Queensland (TNQ) offers a large number of nature tourism experiences for visitors, based around reef, rainforest and wildlife attractions. Families comprise a significant and little studied market segment of visitors in Cairns. To address this gap, 211 family groups were surveyed at Cairns domestic airport. This paper provides a demographic and holiday profile of families as a nature tourism market segment in TNQ. Activities considered important were swimming pools, water sports and family friendly accommodation. The main reasons for visiting Cairns were the reef and rainforest, and also spending time with the family. Many respondents considered environmental aspects in choosing a holiday destination such as Cairns and were concerned with the impacts of climate change. The study found TNQ needs to better target marketing and services for the family nature tourism segment.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright rests with the authors.
Faculty/School / Institute/Centre: Current - USQ Other
Date Deposited: 18 Sep 2011 05:31
Last Modified: 21 Aug 2014 20:35
Uncontrolled Keywords: families; nature tourism; North Queensland; market profile; environment
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience
16 Studies in Human Society > 1604 Human Geography > 160402 Recreation, Leisure and Tourism Geography
15 Commerce, Management, Tourism and Services > 1506 Tourism > 150605 Tourism Resource Appraisal
Socio-Economic Objective: B Economic Development > 90 Commercial Services and Tourism > 9003 Tourism > 900301 Economic Issues in Tourism
URI: http://eprints.usq.edu.au/id/eprint/18950

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