McClymont, Hoda and Volkov, Michael and Behjat, Nura and Gardiner, Michael (2006) How well are Australian business graduates prepared for the workplace? In: AWBMAMD 2006: Academy of World Business, Marketing and Management Development Conference, 10-13 Jul 2006, Paris, France.
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Abstract
The gap between business graduates' skills and competencies, and the graduates' needs in the workplace has been well researched and documented. However, no comprehensive model appears to have been developed on which to base curriculum decisions in this field. The current paper contributes to this area by investigating Australian graduates' skills needs in terms of the importance of nominated skills and satisfaction with the education received for those developed skills as perceived by graduates. Analysis of a survey shows that generic marketing skills are valued at a lower level than general attribute skills. Thus, university marketing programs may need to focus more on general skills and personal attributes.
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Statistics for this ePrint Item |
| Item Type: | Conference or Workshop Item (Commonwealth Reporting Category E) (Paper) |
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| Refereed: | Yes |
| Item Status: | Live Archive |
| Faculty / Department / School: | Historic - Faculty of Business - Department of Marketing and Tourism |
| Date Deposited: | 15 Mar 2018 01:33 |
| Last Modified: | 15 Mar 2018 05:01 |
| Uncontrolled Keywords: | graduate skills; competencies; Australia; business graduates; workplace skills |
| Fields of Research : | 17 Psychology and Cognitive Sciences > 1701 Psychology > 170107 Industrial and Organisational Psychology 13 Education > 1303 Specialist Studies in Education > 130303 Education Assessment and Evaluation 13 Education > 1302 Curriculum and Pedagogy > 130203 Economics, Business and Management Curriculum and Pedagogy |
| Socio-Economic Objective: | E Expanding Knowledge > 97 Expanding Knowledge > 970113 Expanding Knowledge in Education |
| URI: | http://eprints.usq.edu.au/id/eprint/18890 |
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