Fun, friend, or foe: youth perceptions and definitions of online gambling

Hume, Margee and Sullivan Mort, Gillian (2011) Fun, friend, or foe: youth perceptions and definitions of online gambling. Social Marketing Quarterly, 17 (1). pp. 109-133. ISSN 1524-5004


This article discusses youth consumption of high-speed Internet technology and online youth gambling based on examination of an Australian youth and young adults sample ranging in age from 13 to 30 years of age. This article explores the impact of online gambling on youth well-being and presents organization of the issues confronting youth and gambling behavior online. The article covers current research related to youth and offers a set of narrative definitions of online gambling as offered by 175 youth and young adults. Coupled with this, is a set of industry comments from Australian gambling sector representatives related to this cohort; these offer clarity on how this cohort interacts with current online gambling service providers. There is no doubt that youth underestimate the possible dangers of online gambling and define gambling and online gambling in terms of fun and gaming rather that fully appreciating the risks related to gambling. It is evident there is some legislation and practice protocols ranging in effectiveness that assist in minimizing the access of youth to online gambling.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Permanent restricted access to published version due to publisher copyright policy.
Faculty/School / Institute/Centre: Historic - Faculty of Business and Law - School of Management and Marketing
Date Deposited: 30 Mar 2011 05:24
Last Modified: 24 Aug 2014 22:27
Uncontrolled Keywords: online; youth; gambling; attitudes
Fields of Research : 17 Psychology and Cognitive Sciences > 1701 Psychology > 170113 Social and Community Psychology
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150506 Marketing Theory
22 Philosophy and Religious Studies > 2201 Applied Ethics > 220103 Ethical Use of New Technology (e.g. Nanotechnology, Biotechnology)
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Identification Number or DOI: 10.1080/15245004.2010.546939

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