The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions

Rofiq, Ainur and Mula, Joseph M. (2010) The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions. In: iCAST 2010: International Conference on Arts, Social Sciences and Technology, 24-25 Feb 2010, Penang, Malaysia.

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This study aims at analysing the effect of vendor’s ability, benevolence, and integrity toward e-Commerce customers’ trust. This study makes use of Indonesian e-Commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 198 respondents through the mailing list. For data analysis method this research uses Structural Equation Model (SEM). Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has positive and significant effect on Indonesian customers’ trust.

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions.
Faculty / Department / School: Historic - Faculty of Business - School of Accounting, Economics and Finance
Date Deposited: 16 Mar 2011 04:20
Last Modified: 03 Jul 2013 00:32
Uncontrolled Keywords: e-Commerce; trust; ability; benevolence; integrity
Fields of Research : 22 Philosophy and Religious Studies > 2201 Applied Ethics > 220102 Business Ethics
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150302 Business Information Systems
14 Economics > 1403 Econometrics > 140303 Economic Models and Forecasting
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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