Jones, Dianne (2010) Women's sports coverage: online images of the 2008 Olympic Games. Australian Journalism Review, 32 (2). pp. 89-102. ISSN 0810-2686
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Abstract
A content analysis of sports photographs from the 2008 Olympic Games on ABC News Online shows greater exposure for sportswomen who stepped outside the boundaries of conventionally appropriate female behaviour to participate in power sports and team sports. Yet, in total, female athletes received far fewer photographs than male athletes. Frequent depictions of them as passive subjects rather than active competitors in their sports echoed the historic and stereotypical treatment of women in sports media. News Online's coverage was heavily tilted towards three types of sports – swimming, athletics and basketball – limiting the opportunity for portrayals of successful female and male athletes in lesser-profile Olympic sports. The findings of this study are also compared with News Online's reporting of two previous consecutive Olympics.
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