Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example.

Cassidy, Frances and Brown, Les and Prideaux, Bruce (2006) Why are the outer islands in the South Pacific popular with some tourists and not with others? The Vanuatu example. In: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.


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The research reported in this paper sought to identify the key determinants of small island tourism in the Pacific region because of the unique problems faced by such small islands in an era of mass tourism. It thereby addresses a gap in the literature. In investigating this problem, the opinions of 185 Australian tourists were surveyed as they returned from holidaying in Vanuatu. This sample included those who had visited outer islands such as Espiritu Santo as well as those who had not ventured beyond the main island of Efate. Findings indicated that to both samples, the cost of airfares was a very important influence on the decision to visit the region. However, those who did not travel to an outer island felt that additional advertising and marketing as well as more exposure in travel brochures was required, whereas those who did visit outer islands considered that cultural awareness was the most important factor influencing their decision. The need for higher standards of accommodation and improved awareness of tourists’ needs as other significant influences were also identeified

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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: No evidence of copyright restrictions on web site.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 11 Oct 2007 00:49
Last Modified: 02 Jul 2013 22:39
Uncontrolled Keywords: push factors, pull factors, small island tourism, Pacific islands, less developed countries (LDCs)
Fields of Research : 15 Commerce, Management, Tourism and Services > 1506 Tourism > 150601 Impacts of Tourism
URI: http://eprints.usq.edu.au/id/eprint/1694

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