Rose, Janelle and Fogarty, Gerard J. (2006) Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies. In: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.
[Abstract]: Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the Technology Acceptance Model (TAM) aimed at predicting senior consumers’ acceptance and use of self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 seniors on variables captured by the extended TAM. Path analysis indicated that selfefficacy, technology discomfort, perceived risk and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs.
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|Item Type:||Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)|
|Item Status:||Live Archive|
|Additional Information:||No evidence of copyright restrictions on web site.|
|Faculty / Department / School:||Historic - Faculty of Sciences - Department of Psychology|
|Date Deposited:||11 Oct 2007 00:49|
|Last Modified:||02 Jul 2013 22:39|
|Uncontrolled Keywords:||mature consumers; attitudes; self-service banking technologies; self-service technologies; financial services; consumer resistance; consumer behaviour; technology acceptance model; theory of planned behaviour|
|Fields of Research :||08 Information and Computing Sciences > 0806 Information Systems > 080602 Computer-Human Interaction
17 Psychology and Cognitive Sciences > 1701 Psychology > 170102 Developmental Psychology and Ageing
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
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