Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism

Ling-yee, Li and Ogunmokun, Gabriel O. (2003) Effect of marketing control on export venture performance: The moderating role of relationship intensity and market dynamism. Journal of Global Marketing, 16 (3). pp. 5-29. ISSN 0891-1762

Abstract

Although the prescriptive literature in the area of international marketing asserts that effective control of foreign distributors can lead to superior export performance, there is very little empirical data to support it. The few studies that examined the effect of control on export performance reported very mixed findings and did not address whether control mechanisms interact with environmental uncertainty and channel relationship to influence the performance of export ventures. In order to address this gap in the literature, this study tests whether or not market dynamism (in terms environmental uncertainty) and relationship intensity play a moderating role regarding the effect of control on export venture
performance.


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Restricted access to published version in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business - Department of Marketing and Tourism
Date Deposited: 30 Nov 2007 11:47
Last Modified: 18 Apr 2018 01:37
Uncontrolled Keywords: control mechanism; export venture performance; channel relationship; market dynamism
Fields of Research : 15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150308 International Business
14 Economics > 1402 Applied Economics > 140210 International Economics and International Finance
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9103 International Trade > 910399 International Trade not elsewhere classified
Identification Number or DOI: 10.1300/J042v16n03_02
URI: http://eprints.usq.edu.au/id/eprint/14425

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