Innovative fee structures by Australian franchisors

Frazer, Lorelle and Perry, Chad (1998) Innovative fee structures by Australian franchisors. Small Enterprise Research, 6 (1). 10 - 30. ISSN 1321-5906

Abstract

Franchising, a marketing concept used to distribute goods and services, plays an important role in modern economies. For example, franchising contributes to 40.9 percent of retail sales in the United States (Baucus and Baucus 1997). The Australian franchising sector is in an earlier stage of growth but it is expected to follow the trend set by the United States to become the pervasive force in the distribution of goods and services in the future (Terry 1993; McCosker 1994).


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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Published version deposited in accordance with the copyright policy of the publisher.
Faculty / Department / School: Historic - Faculty of Business - Department of Economics and Resource Management
Date Deposited: 30 Nov 2007 11:47
Last Modified: 27 Aug 2013 06:06
Fields of Research : 14 Economics > 1402 Applied Economics > 140202 Economic Development and Growth
15 Commerce, Management, Tourism and Services > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified
15 Commerce, Management, Tourism and Services > 1505 Marketing > 150505 Marketing Research Methodology
Socio-Economic Objective: B Economic Development > 91 Economic Framework > 9102 Microeconomics > 910204 Industry Costs and Structure
URI: http://eprints.usq.edu.au/id/eprint/13713

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