Tidwell, Paula and Pedersen, Daniel and Watson, Kim (1997) Influential factors of agricultural chemical purchase. Australasian Agribusiness Review, 5. 1 - 13. ISSN 1442-6951
Abstract
The purpose of this research was to identify the key factors in the decision making process that motivate end users to purchase a particular brand of agricultural chemical within a designated product category. The Australian cotton industry was selected as a suitable candidate due to both the high purchase frequency and total volume of agricultural chemicals utilised in the production of the crop. It is anticipated that the results from the research project will enable manufacturers to more accurately target advertising and promotional strategies to the needs of the end user. Maximising the effectiveness of advertising and promotion will generate demand for branded products from the field and minimise the ever increasing influence of agricultural distributors on buyer behaviour.
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| Item Type: | Article (Commonwealth Reporting Category C) |
|---|---|
| Refereed: | Yes |
| Item Status: | Live Archive |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Management and Organisational Behaviour (Up to 31 Mar 2007) |
| Faculty/School / Institute/Centre: | Historic - Faculty of Business - Department of Management and Organisational Behaviour (Up to 31 Mar 2007) |
| Date Deposited: | 30 Nov 2007 11:47 |
| Last Modified: | 03 Jul 2013 00:18 |
| Uncontrolled Keywords: | agrichemicals; selection; cotton growing; advertising; marketing; product branding; pesticides; herbicides |
| Fields of Research (2008): | 15 Commerce, Management, Tourism and Services > 1505 Marketing > 150501 Consumer-Oriented Productor Service Development 17 Psychology and Cognitive Sciences > 1702 Cognitive Sciences > 170202 Decision Making 07 Agricultural and Veterinary Sciences > 0703 Crop and Pasture Production > 070308 Crop and Pasture Protection (Pests, Diseases and Weeds) |
| Socio-Economic Objectives (2008): | D Environment > 96 Environment > 9604 Control of Pests, Diseases and Exotic Species > 960413 Control of Plant Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environments |
| URI: | http://eprints.usq.edu.au/id/eprint/13706 |
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