Total quality management and reconceptualising management in Africa

Perry, Chad (1997) Total quality management and reconceptualising management in Africa. International Business Review, 6 (3). pp. 233-243. ISSN 0969-5931


Could Total Quality Management (TQM) provide the 'reconceptualisation' of management required in Africa? TQM is a coherent, established management framework, and the collectivism and high power distance culture of African countries might match the internal customers' teamwork of TQM's quality circles and senior management's overall responsibility in a TQM organisation. Thus this paper addresses the research problem: is TQM a culturally appropriate way to reconceptualise management in African enterprises? A review of TQM leads into a justification for our choice of 11 themes of TQM as the basis of our analysis. Next, frameworks for understanding African cultures are reviewed and then compared with those frameworks developed for understanding relationships between culture and economic growth in other countries such as Japan, the United States and Australia. With this background, the cultural appropriateness of Africa for each theme of TQM is judged using content analysis. It appears that TQM could be a more culturally appropriate management framework for Africa than for the United States and Australia, but some important parts of it will be difficult to install, especially those relating to aspects of Confucian dynamism.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: File reproduced in accordance with the copyright policy of the publisher/author.
Faculty/School / Institute/Centre: Historic - Faculty of Business - No Department (Up to 31 Dec 2010)
Faculty/School / Institute/Centre: Historic - Faculty of Business - No Department (Up to 31 Dec 2010)
Date Deposited: 30 Nov 2007 11:47
Last Modified: 27 Aug 2013 05:18
Uncontrolled Keywords: Africa; culture; management; reconceptualisation; total quality management; TQM
Fields of Research (2008): 16 Studies in Human Society > 1604 Human Geography > 160401 Economic Geography
20 Language, Communication and Culture > 2002 Cultural Studies > 200206 Globalisation and Culture
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150313 Quality Management
Fields of Research (2020): 44 HUMAN SOCIETY > 4406 Human geography > 440603 Economic geography
47 LANGUAGE, COMMUNICATION AND CULTURE > 4702 Cultural studies > 470210 Globalisation and culture
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350715 Quality management
Socio-Economic Objectives (2008): B Economic Development > 91 Economic Framework > 9104 Management and Productivity > 910402 Management
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