Steps to internet adoption success: a study of four small regional organisations

Cater-Steel, Aileen and Grist, Shelly (2004) Steps to internet adoption success: a study of four small regional organisations. Australasian Journal of Information Systems, 11 (2). pp. 37-45. ISSN 1449-8618

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In response to concerns about the reluctance of Australian small business to embrace e-commerce, this study describes the steps taken by four small regional organisations to establish web sites and enter into e-commerce. As well as mapping the actual adoption steps to models of e-commerce adoption, recommendations are made to guide small business through initial web site development. This study suggests that when adopting internet technologies, small organisations needs to focus on sound business objectives, plan for an evolutionary approach, and recognise the value of adapting a traditional systems development life cycle approach to web site development.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.
Faculty / Department / School: Historic - Faculty of Business - Department of Information Systems
Date Deposited: 11 Oct 2007 00:38
Last Modified: 13 Jun 2016 00:46
Uncontrolled Keywords: e-commerce adoption
Fields of Research : 08 Information and Computing Sciences > 0805 Distributed Computing > 080505 Web Technologies (excl. Web Search)
08 Information and Computing Sciences > 0806 Information Systems > 080608 Information Systems Development Methodologies
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150307 Innovation and Technology Management
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services

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