Concept of 'community' for improved market chain development: an alternative approach

Brown, Les and Cruickshank, Margaret and King, Christine and McGrath, Bruce (2001) Concept of 'community' for improved market chain development: an alternative approach. In: APEN 2001: Exploring beyond the boundaries of extension and paving the way for a positive future for regional communities, 3-5 Oct 2001, Toowoomba, Australia.

Abstract

This paper explores the concept of building 'community' as an alternate means of developing relationships and positional power in market chain development. Basically, we find a variety of the concepts within the community development (CD) field useful, if not essential in effective market chain development within many rural industries. Previously, hard systems approaches to market chain development have been the norm, however this has often proved to have only sectoral impact while not developing the necessary market chain ethos. Below are some commonly (and not so commonly) known concepts within CD, which we explore within the context of developing effective market chains. The four key concepts from CD that are focused upon are: Community Building, Collective Empowerment, Community Networking and Community as a System. Four key questions are used to demonstrate each of these: (i) What is the concept? (ii) Why is this concept useful in market chain development? (iii) Why is this approach different to what has been done in the past? and (iv) How can it be implemented?


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Item Type: Conference or Workshop Item (Commonwealth Reporting Category E) (Paper)
Refereed: Yes
Item Status: Live Archive
Additional Information: Copyright protects this publication. Except for purposes permitted by the Copyright Act, reproduction by whatever means is prohibited without prior permission.
Faculty / Department / School: Historic - Faculty of Business - No Department
Date Deposited: 30 Nov 2007 11:55
Last Modified: 05 Apr 2018 05:04
Uncontrolled Keywords: rural markets; rural suppliers; market chains
Fields of Research : 16 Studies in Human Society > 1608 Sociology > 160804 Rural Sociology
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
15 Commerce, Management, Tourism and Services > 1503 Business and Management > 150309 Logistics and Supply Chain Management
Socio-Economic Objective: E Expanding Knowledge > 97 Expanding Knowledge > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
URI: http://eprints.usq.edu.au/id/eprint/10900

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