Local media and local elections: voters' preferred information sources

Jones, Dianne and Feldman, Alison D. (2006) Local media and local elections: voters' preferred information sources. Australian Journalism Review, 28 (1). pp. 43-56. ISSN 0810-2686

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The high turnover rate of councillors across Queensland at the
2004 local government elections has been attributed in part to
the volatility caused by greater media and public interest in
council issues. Candidates in all levels of government have
always tried to reach voters in order to win elections. Many see
the media as the most effective way to get voters' attention.
Voters, too, have used media information about candidates to
help them decide their vote. However, this study - which examines
voters' use of local media in the lead-up to a local government
election - suggests voters across all age groups are using a
variety of information sources when deciding for whom to vote.
The findings may signal a change in voters' attitudes to mainstream
media information and alternative sources of information
about candidates, challenging the news media's traditional role
as gatekeepers over what the public knows.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited with permission of journal editor. Page numbers in deposited paper, despite being supplied by the publisher, do not correspond with tht in the print copy. Print copy data used in metadata.
Faculty / Department / School: Historic - Faculty of Arts - Department of Mass Communication
Date Deposited: 11 Oct 2007 00:34
Last Modified: 02 Jul 2013 22:35
Uncontrolled Keywords: democracy, political, campaign, campaigns, strategy
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
16 Studies in Human Society > 1606 Political Science > 160601 Australian Government and Politics
20 Language, Communication and Culture > 2001 Communication and Media Studies > 200104 Media Studies
URI: http://eprints.usq.edu.au/id/eprint/1061

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