The representation of female athletes in online images of successive Olympic Games

Jones, Dianne (2006) The representation of female athletes in online images of successive Olympic Games. Pacific Journalism Review, 12 (1). pp. 108-129. ISSN 1023-9499

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Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing
social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the website of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered
those of male athletes. However, in line with results from analysis of 2000 Olympics coverage on News Online, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation
for team players and stereotypical portrayals of sportswomen on News Online may instill in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.

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Item Type: Article (Commonwealth Reporting Category C)
Refereed: Yes
Item Status: Live Archive
Additional Information: Deposited with blanket permission of Journal Editor - author retains copyright. Republished as a Book Chapter in 2009.
Faculty / Department / School: Historic - Faculty of Arts - Department of Mass Communication
Date Deposited: 11 Oct 2007 00:34
Last Modified: 02 Jul 2013 22:35
Uncontrolled Keywords: sport, sports, Olympics, sportswomen, female athletes, Freeman, Cathy Freeman, Pittman, Jana Pittman
Fields of Research : 19 Studies in Creative Arts and Writing > 1903 Journalism and Professional Writing > 190301 Journalism Studies
11 Medical and Health Sciences > 1106 Human Movement and Sports Science > 110699 Human Movement and Sports Science not elsewhere classified

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