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Sit, Jason and Birch, Dawn (2001) An exploratory study on performance dimensions of sub-regional shopping centers. In: ANZMAC 2001: Bridging Marketing Theory and Practice, 3-5 Dec 2001, Auckland, New Zealand.

Sit, Jason and Johnson Morgan, Melissa (2008) Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Sit, Jason and Merrilees, Bill (2005) Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Sit, Jason and Merrilees, Bill and Birch, Dawn (2003) Entertainment-seeking shopping centre patrons: the missing segments. International Journal of Retail and Distribution Management, 31 (2). pp. 80-94. ISSN 0959-0552

Sit, Jason and Wong, Ho Yin and Birch, Dawn (2002) An exploratory study on service dimensions of regional shopping centres: A segmentation approach’. In: ANZMAC 2002, 2 - 4 Dec 2002, Melbourne, Australia.

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