Items where Subject is "350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research"

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Number of items at this level: 89.

A

Adamsen, Jannie Mia and Lyons, Kristen and Winzar, Hume and Rundle-Thiele, Sharyn (2007) An agenda to construct an improved understanding of Australian organic consumers. In: 10th Australian and New Zealand Marketing Academy Conference (ANZMAC 2007): 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Apisit, Chattananon (2003) The impact of societal marketing programs on customer attitudes toward corporate image in Thailand. Other thesis, University of Southern Queensland.

Axelsen, Megan and Arcodia, Charles and Swan, Taryn (2006) New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial. Journal of Hospitality, Tourism and Leisure Sciences, 2006 -. pp. 1-24. ISSN 1546-3273

B

Birch, Dawn (2006) Pedagogical motivations and barriers for developing multi-modal distance education courses. In: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.

Brown, Les and Cruickshank, Margaret and Johnston, Debra (2005) Building supply networks: how growers gain their marketing edge. In: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, 1-3 Sept 2004, Coolum, Queensland, Australia.

Brown, Les and Cruickshank, Margaret and Johnston, Debra (2005) What future the cane industry: is training a vehicle for change? In: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, 1-3 Sept 2004, Coolum, Queensland, Australia.

C

Chadee, Doren and Miller, Karen (2008) Growing your wine business: the value of market research. In: 2008 Queensland Wine Business Conference, 29 July 2008, Toowoomba, Australia. (Unpublished)

Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068

Chimhundu, Ranga and Hamlin, Robert P. (2007) Future of the brand management structure in FMCG. Journal of Brand Management, 14 (3). pp. 232-239. ISSN 1350-231X

F

Fullerton, Sam and Johnson Morgan, Melissa and Garland, Ron (2008) A contemporary snapshot of consumer attitudes to sport sponsorship in Australia. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

G

Gardiner, Michael (2005) Local government marketing model. [Thesis (PhD/Research)] (Unpublished)

H

Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

J

Jocumsen, Adrienne (2005) Assessment of fresh beef quality by Australian consumers at the point of purchase. In: ANZMAC 2005 Conference: Broadening the Boundaries, 5-7 December 2005, Freemantle, Australia.

Jocumsen, Graham (2004) How do small business managers make strategic marketing decisions?: A model of process. European Journal of Marketing, 38 (5/6). pp. 659-674. ISSN 0309-0566

Johnson Morgan, Melissa and Lawley, Meredith and Spinks, Wendy (2006) E-marketing strategy: an exploratory investigation into Chinese business use of the Internet. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Johnson Morgan, Melissa and Seaton, Sheilagh and Summers, Jane (2008) Determination of the financial return on marketing investment for sports events in Canada. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-20 July 2008, Gold Coast, Australia.

Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2006) Sports consumption behaviour among generation Y in mainland China. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2008) Sports consumption behaviour among generation Y in mainland China. In: Dynamics of sports marketing. ICFAI University Press, Hyderabad, India, pp. 118-127. ISBN 978-81-314-1602-0

Johnson Morgan, Melissa and Summers, Jane and Sassenberg, Anne-Marie (2008) The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2006) The impact of structure on marketing success in Australian Rules Football clubs. In: International Conference of the Academy of Business Administration, 3-7 Aug 2005, Prague, Czech Republic.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2007) The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Julian, Craig C. and Ahmed, Zafar U. (2005) The impact of barriers to export on export marketing performance. Journal of Global Marketing, 19 (1). pp. 71-94. ISSN 0891-1762

Julian, Craig C. and Holtedahl, Reidar (2005) The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation. Journal of International Marketing and Exporting, 10 (1). pp. 3-15. ISSN 1324-5864

L

Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238

Lane, Michael S. and Cavaye, Angele (2000) Integrating web and database marketing: Australian study of direct marketing firms. Journal of Research and Practice in Information Technology, 32 (3-4 (S). pp. 168-184. ISSN 1443-458X

Liu, Shuang and Liesch, Peter W. and Smith, Joanne R. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the lenses of culture: impact of collectivism orientation on Chinese consumers' intentions to purchase Australian products and services. In: 51st Annual Meeting of the Academy of International Business, 27-30 June 2009, San Diego, USA.

Liu, Shuang and Smith, Joanne R. and Liesch, Peter W. and Gallois, Cindy and Ren, Yi and Daly, Stephanie (2011) Through the lens of culture: Chinese consumers' intentions to purchase imported products. Journal of Cross-Cultural Psychology, 42 (7). pp. 1237-1250. ISSN 0022-0221

Lorterapong, Atasit (2005) Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear. Other thesis, University of Southern Queensland.

M

McDonald, Lynette M. and Rundle-Thiele, Sharyn (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. International Journal of Bank Marketing, 26 (3). pp. 170-182. ISSN 0265-2323

McGill, Phyllis and Lye, Ashley and Rundle-Thiele, Sharyn (2007) Exploring the barriers to bequests in wills to Australian universities. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Analysing brand status' impact on brand value. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Examining the role brand fit plays in generation Y's propensity to purchase. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2008) The impact of brand personality on brand-aroused feelings. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Miller, Karen and Brown, Les and Chadee, Doren (2008) Developing a presence in a mainstream market with a product perceived as offbeat. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen and Chadee, Doren (2008) The relevance and irrelevance of the brand for small and medium wine enterprises. Small enterprises research: the journal of SEAANZ, 16 (2). pp. 32-44. ISSN 1321-5906

Miller, Karen and O'Cass, Aron (2006) Developing positive consumer attitudes: examining attitudes towards mobile phone brands. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Miller, Karen W. (2007) Investigating the idiosyncratic nature of brand value. Australasian Marketing Journal, 15 (2). pp. 81-96. ISSN 1441-3582

Miller, Karen W. and Chadee, Doren (2008) Does brand influence wine purchase? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Mills, Michael (2008) Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, 19 (1). pp. 1-33. ISSN 1049-5142

Mills, Michael K. (2008) On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853

Mills, Michael K. (2008) Teaching strategic marketing: applying the jazz metaphor. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Moon, Junyean and Chadee, Doren and Tikoo, Surinder (2008) Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, 61 (1). pp. 31-39. ISSN 0148-2963

N

Ng, Eric (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Ng, Eric (2005) An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms. Journal of Business and Industrial Marketing, 20 (4/5). pp. 218-225. ISSN 0885-8624

Ng, Eric (2009) An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses. Contemporary Management Research, 5 (3). pp. 287-299. ISSN 1813-5498

Ng, Eric (2009) An exploratory study on the use of information sources by consumers to select Australian regional travel agencies. Journal of Hospitality Marketing and Management, 18 (1). pp. 26-43. ISSN 1936-8623

Ng, Eric and Brown, Les and Hastings, Kathy and Cassidy, Frances (2006) Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

O

O'Cass, Aron and Miller, Karen (2006) Building brand value: consumer assessment of value. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Ogunmokun, Gabriel and Chin, Iris and McPhail, Janelle (2005) A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40. ISSN 0813-0183

Ogunmokun, Gabriel and Hopper, Tiana and McClymont, Hoda (2005) Strategy implementation and organizational performance: a study of private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

P

Powell, Brendan and Lawley, Meredith and Johnson Morgan, Melissa (2008) I'm not playing anymore: developing a model of why consumers stop playing social sport. In: ANZMAC 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

R

Rundle-Thiele, Sharyn and Ball, Kim and Gillespie, Meghan (2008) Raising the bar: from corporate social responsibility to corporate social performance. Journal of Consumer Marketing, 25 (4). pp. 245-253. ISSN 0736-3761

Rundle-Thiele, Sharyn and Paladino, Angela and Apostol, Sergio Antonio G. Jr. (2008) Lessons learned from renewable electricity marketing attempts: a case study. Business Horizons, 51 (3). pp. 181-190. ISSN 0007-6813

Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah (2008) Editorial [to special issue of the Journal of Management & Organization]. Journal of Management and Organization, 14 (2). pp. 114-115. ISSN 1833-3672

S

Scollen, Rebecca and Martin, Jacqueline and Radbourne, Jennifer and Haseman, Brad (2006) Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006. Project Report. Queensland University of Technology, Brisbane, Australia.

Scollen, Rebecca J. (2008) Regional voices talk theatre: audience development for the performing arts. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1). pp. 45-56. ISSN 1465-4520

Shao, Wei and Lye, Ashley and Rundle-Thiele, Sharyn (2008) Decisions, decisions, decisions: multiple pathways to choice. International Journal of Market Research, 50 (6). pp. 797-816. ISSN 1470-7853

Shao, Wei and Rundle-Thiele, Sharyn and Lye, Ashley (2008) Investigating strategy use for a single choice decision. In: 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace, 28-31 May 2008, Vancouver, BC. Canada.

Sit, Jason and Birch, Dawn (2003) Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

Sit, Jason and Johnson Morgan, Melissa (2009) Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective. In: EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution, 15-17 Jul 2009, Guildford, Surrey, UK.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Understanding consumer responses to special event entertainment (SEE) in shopping centres. In: 2006 International Conference on Business and Information (BAI 2006), 12-14 July 2006, Singapore.

Sit, Jason and Johnson Morgan, Melissa and Woodside, Frances M. (2008) How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment. In: 2008 Global Marketing Conference, 20-23 Mar 2008, Shanghai, China.

Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Smith, Joanne R. and Liu, Shuang and Liesch, Peter W. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.

Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd, Melbourne, Australia. ISBN 0170104613

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2005) Essentials of marketing, 2nd ed. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170122670

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2009) Essentials of marketing, 3rd ed. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170137324

Summers, Jane and Johnson Morgan, Melissa (2006) The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, 12 (1). pp. 23-34. ISSN 0218-6101

Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Summers, Jane and Lorterapong, Atasit and Johnson Morgan, Melissa (2006) Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.

T

Tkaczynski, Aaron and Stokes, Robyn (2005) All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions'. In: ANZMAC 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.

U

Ulrich, Georges Simon (2008) Repositioning of a stakeholder issue applied at Pfizer Switzerland. [Thesis (PhD/Research)] (Unpublished)

V

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006), 4-6 Nov 2006, Denver, Colorado.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2008) The role of nostalgia in determining consumers' sport team identification. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 17-19 July 2008, Gold Coast, Australia.

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2005) Consumer complaint behaviour in sport consumption: a theoretical model. In: ANZMAC 2005: Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2008) The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

W

Whitty, Jennifer A. and Rundle-Thiele, Sharyn R. and Scuffham, Paul A. (2008) Insights into public preferences for pharmaceutical funding. International Journal of Pharmaceutical and Healthcare Marketing, 2 (3). pp. 216-234. ISSN 1750-6123

Wilson, Alan and Johns, Raechel and Miller, Karen W. and Pentecost, Robin (2010) Marketing research: an integrated approach: solving business problems: the value of marketing research. Pearson Education Australia, Frenchs Forest, NSW. ISBN 978144251042

Woodside, Frances and Summers, Jane (2008) Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages. In: 2008 Global Marketing Conference: Marketing in the Dynamic Global World, 20-23 Mar 2008, Shanghai, China.

Woodside, Frances and Summers, Jane (2008) Sponsorship logos on FMCG packaging: what factors impact effectiveness? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude? In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

Y

Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

Young, Jared and Summers, Jane and Johnson Morgan, Melissa (2006) Why some people pay for pleasure when others do not: a preliminary study of skaters. In: International Conference of the Academy of Business Administration, 3-7 August 2005, Prague, Czech Republic.

Z

Zhou, Peng and Lawley, Meredith (2003) Consumer image effects in international marketing of a service. In: 2003 World Marketing Congress: Marketing Across Borders and Boundaries, 11-14 Jun 2003, Perth, Australia .

This list was generated on Thu Jul 31 23:47:35 2014 EST.