Browse by Socio-Economic Objective (ANZSRC 2008)

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Number of items at this level: 91.

Kelly, Sarah Jane and Ireland, Michael and Alpert, Frank and Mangan, John (2014) The impact of alcohol sponsorship in sport upon university sportspeople. Journal of Sport Management, 28 (4). pp. 418-432. ISSN 0888-4773

Stone, Roger C. (2014) Constructing a framework for national drought policy: the way forward – The way Australia developed and implemented the national drought policy. Weather and Climate Extremes, 3. pp. 117-125.

Ross, Pauline and Styger, Lee (2013) The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs. In: 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013), 6-8 Feb 2013, Brisbane, Australia.

Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566

Dahwa, Masimba Phillip and Al-Hakim, Latif and Ng, Eric (2013) The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad. Journal of Relationship Marketing, 12 (4). pp. 280-300. ISSN 1533-2667

Ally, Mustafa and Gardiner, Michael (2012) Application and device characteristics as drivers for smart mobile device adoption and productivity. International Journal of Organisational Behaviour, 17 (4). pp. 35-47.

Ally, Mustafa and Gardiner, Michael (2012) The moderating influence of device characteristics and usage on user acceptance of smart mobile devices. In: 23rd Australasian Conference on Information Systems (ACIS 2012): Location, Location, Location, 3-5 Dec. 2012, Geelong, Australia.

Miller, Karen W. and Mills, Michael K. (2012) Probing brand luxury: a multiple lens approach. Journal of Brand Management, 20 (1). pp. 42-51. ISSN 1350-23IX

Ross, Pauline and McGowan, Carol G. and Styger, Lee E. J. (2012) A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs. In: 19th International Business Research Conference, 19-21 Nov 2012, Melbourne, Australia .

Chepkwony, Joel and Korir, Michael Kirwa and Lagat, Charles and Mumbo, Hazel Miseda and Odera, Odhiambo (2012) Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry. European Journal of Business and Social Sciences, 1 (7). pp. 87-96. ISSN 2235-767X

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012) A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, 17 (2). pp. 108-121.

Chimhundu, Ranga (2012) Marketing manufacturer and retailer house brands: a study of shelf space in two product categories. International Journal of Marketing Studies, 4 (6). pp. 35-43. ISSN 1918-719X

Liu, Shuang and Smith, Joanne R. and Liesch, Peter W. and Gallois, Cindy and Ren, Yi and Daly, Stephanie (2011) Through the lens of culture: Chinese consumers' intentions to purchase imported products. Journal of Cross-Cultural Psychology, 42 (7). pp. 1237-1250. ISSN 0022-0221

Woodside, Frances and Summers, Jane (2011) Sponsorship leveraged packaging: an exploratory study in FMCG. Journal of Marketing Communications, 17 (2). pp. 87-105. ISSN 1352-7266

Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2011) Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country. Journal of Global Marketing, 24 (1). pp. 69-84. ISSN 0891-1762

Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2011) Differences between high and low performing exporting firms in a developing country. In: International marketing: emerging markets. Advances in International Marketing vol 21 . Emerald Group Publishing Limited, pp. 207-228. ISBN 9780857244475; 0857244477

Mushtaq, Shahbaz (2011) Production and marketing of small ruminants in Balochistan, Pakistan: case study of Kovak and Asghara Valleys in Balochistan, Pakistan. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8473-2706-6

Matthews, Christopher and Goodman, Steve and Habel, Cullen and Somogyi, Simon (2011) Wine product bundling: for a new segment of wine consumers. In: 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) , 9-10 Jun 2011, Bordeaux, France.

Miller, Karen W. and Mills, Michael K. (2010) Doing more with less: toward a parsimonious approach to examining brand luxury. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Woodside, Frances M. and Summers, Jane (2010) The role of sponsor brand loyalty in sponsorship arrangements: FMCG context. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Smith, Joanne R. and Liu, Shuang and Liesch, Peter and Callois, Cindy and Yi, Ren and Daly, Stephanie (2010) The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers. Australasian Marketing Journal, 18 (4). pp. 206-213. ISSN 1441-3582

Summers, Jane (2010) Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LO. United States.

Fullerton, Sam and Neale, Larry and Johnson Morgan, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Sit, Jason and Johnson Morgan, Melissa and Ekinci, Yuksel (2010) Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value? In: 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights, 16-18 Sep 2010, Vienna, Austria.

Wilson, Alan and Johns, Raechel and Miller, Karen W. and Pentecost, Robin (2010) Marketing research: an integrated approach: solving business problems: the value of marketing research. Pearson Education Australia, Frenchs Forest, NSW. ISBN 978144251042

Ulrich, Georges and Sachs, Sybille and Millett, Bruce (2010) Perception, reflection and communication: an empirical case study within the pharmaceutical industry. Corporate Governance, 10 (4). pp. 432-444. ISSN 1472-0701

Sassenberg, Anne-Marie and Johnson Morgan, Melissa (2010) Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors? In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.

Woodside, Frances M. and Summers, Jane (2009) Consumer awareness of sponsorship - a FMCG context. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.

Sit, Jason and Johnson Morgan, Melissa (2009) Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective. In: EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution, 15-17 Jul 2009, Guildford, Surrey, UK.

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2009) Essentials of marketing, 3rd ed. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170137324

Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238

Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853

Smith, Joanne R. and Liu, Shuang and Liesch, Peter W. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.

Liu, Shuang and Liesch, Peter W. and Smith, Joanne R. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the lenses of culture: impact of collectivism orientation on Chinese consumers' intentions to purchase Australian products and services. In: 51st Annual Meeting of the Academy of International Business, 27-30 June 2009, San Diego, USA.

Mills, Michael K. (2008) On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Ng, Eric (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen and Brown, Les and Chadee, Doren (2008) Developing a presence in a mainstream market with a product perceived as offbeat. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen W. and Chadee, Doren (2008) Does brand influence wine purchase? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Powell, Brendan and Lawley, Meredith and Johnson Morgan, Melissa (2008) I'm not playing anymore: developing a model of why consumers stop playing social sport. In: ANZMAC 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2008) The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen (2008) The impact of brand personality on brand-aroused feelings. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Miller, Karen and Chadee, Doren (2008) The relevance and irrelevance of the brand for small and medium wine enterprises. Small enterprises research: the journal of SEAANZ, 16 (2). pp. 32-44. ISSN 1321-5906

Hume, Margee and Sullivan Mort, Gillian (2008) Enhancing the experience: creating service opportunities using mobile phone technology in museums. The London Journal of Tourism, Sport and Creative Industries, 1 (2). pp. 3-20. ISSN 1755-1897

Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068

Johnson Morgan, Melissa and Summers, Jane and Sassenberg, Anne-Marie (2008) The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia.

Johnson Morgan, Melissa and Seaton, Sheilagh and Summers, Jane (2008) Determination of the financial return on marketing investment for sports events in Canada. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-20 July 2008, Gold Coast, Australia.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2008) The role of nostalgia in determining consumers' sport team identification. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 17-19 July 2008, Gold Coast, Australia.

Rundle-Thiele, Sharyn and Paladino, Angela and Apostol, Sergio Antonio G. Jr. (2008) Lessons learned from renewable electricity marketing attempts: a case study. Business Horizons, 51 (3). pp. 181-190. ISSN 0007-6813

Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L. (2008) The get marketer challenge innovation: challenging students using a tournament style competition. Marketing Education Review, 18 (1 ). pp. 33-37. ISSN 1052-8008

Moon, Junyean and Chadee, Doren and Tikoo, Surinder (2008) Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, 61 (1). pp. 31-39. ISSN 0148-2963

Sit, Jason and Johnson Morgan, Melissa and Woodside, Frances M. (2008) How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment. In: 2008 Global Marketing Conference, 20-23 Mar 2008, Shanghai, China.

Hume, Margee and Sullivan Mort, Gillian (2008) Satisfaction in performing arts: the role of value? European Journal of Marketing, 42 (3/4). pp. 311-326. ISSN 0309-0566

Woodside, Frances and Summers, Jane (2008) Sponsorship logos on FMCG packaging: what factors impact effectiveness? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2008) Sports consumption behaviour among generation Y in mainland China. In: Dynamics of sports marketing. ICFAI University Press, Hyderabad, India, pp. 118-127. ISBN 978-81-314-1602-0

Chimhundu, Ranga and Hamlin, Robert P. (2008) The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. VDM Verlag Dr Muller, Saarbrucken, Germany. ISBN 978-3-639-01416-7

Hume, Margee and Sullivan Mort, Gillian (2008) Understanding the role of involvement in customer repurchase of the performing arts. Journal of Nonprofit and Public Sector Marketing, 20 (2). pp. 299-328. ISSN 1049-5142

Hopper, Tiana and Erwee, Ronel and Hastings, Kathy (2007) An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Chimhundu, Ranga and Hamlin, Robert P. (2007) Future of the brand management structure in FMCG. Journal of Brand Management, 14 (3). pp. 232-239. ISSN 1350-231X

Hume, Margee and Winzar, Hume and Sullivan Mort, Gillian (2007) A great show alone won't bring them back. In: VIth International Congress on Public and Non-profit Marketing (AIMPN2007), 14-15 June 2007, Braga, Portugal.

Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) Australian wines in China. Wine with lemonade: is the myth a reality? Australian and New Zealand Grapegrower and Winemaker, 516. pp. 84-87. ISSN 1446-8212

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006), 4-6 Nov 2006, Denver, Colorado.

Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2007) The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Johnson Morgan, Melissa and Lawley, Meredith and Spinks, Wendy (2006) E-marketing strategy: an exploratory investigation into Chinese business use of the Internet. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

O'Cass, Aron and Miller, Karen (2006) Building brand value: consumer assessment of value. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Miller, Karen and O'Cass, Aron (2006) Developing positive consumer attitudes: examining attitudes towards mobile phone brands. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Hume, Margee and Sullivan Mort, Gillian and Liesch, Peter and Winzar, Hume (2006) Understanding service experience in non-profit performing arts: implications for operations and service management. Journal of Operations Management, 24 (4). pp. 304-324. ISSN 0272-6963

Summers, Jane and Lorterapong, Atasit and Johnson Morgan, Melissa (2006) Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude? In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2006) The impact of structure on marketing success in Australian Rules Football clubs. In: International Conference of the Academy of Business Administration, 3-7 Aug 2005, Prague, Czech Republic.

Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Sit, Jason and Merrilees, Bill (2005) Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2005) Consumer complaint behaviour in sport consumption. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2005) Rugby League: a game in crisis. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

Summers, Jane and Johnson Morgan, Melissa (2004) A cross national analysis of sport consumption. In: Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003), 13-15 Nov 2003, Florida, United States.

Mills, Michael K. and Silver, J. (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.

Winzar, Hume and Bloxsome, Ellen and Mills, Michael K. (2004) Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.

Jocumsen, Graham (2004) How do small business managers make strategic marketing decisions?: A model of process. European Journal of Marketing, 38 (5/6). pp. 659-674. ISSN 0309-0566

Kanoyangwa, Ranganai and Summers, Jane and Johnson Morgan, Melissa (2004) Understanding the motivations of teenagers for sport related consumption. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov-1 Dec 2004, Wellington, New Zealand .

Ogunmokun, Gabriel and McPhail, Janelle and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda and Young, Jared (2003) Database segmentation for product strategy development. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda (2003) Developing database marketing strategies for consumer markets: a cross-industry, theory-building study. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda and Jocumsen, Graham (2003) How to implement marketing strategies using database approaches. Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 135-148. ISSN 1741-2439

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

Sit, Jason and Merrilees, Bill and Birch, Dawn (2003) Entertainment-seeking shopping centre patrons: the missing segments. International Journal of Retail and Distribution Management, 31 (2). pp. 80-94. ISSN 0959-0552

Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd, Melbourne, Australia. ISBN 0170104613

Sit, Jason and Birch, Dawn (2003) Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McIlveen, Peter and Gibson, Ellen and Fallon, Sharlene and Ross, Paul (2002) Process evaluation of an internet career fair. Australian Journal of Career Development, 11 (1). pp. 5-8. ISSN 1038-4162

This list was generated on Fri Nov 28 13:04:46 2014 EST.