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Adamsen, Jannie Mia and Lyons, Kristen and Winzar, Hume and Rundle-Thiele, Sharyn R. (2007) An agenda to construct an improved understanding of Australian organic consumers. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs Reputation, Responsibility & Relevance, 3-5 Dec 2007, Dunedin, New Zealand.