Browse by Author/Editor

2009

Fullerton, Sam and Johnson Morgan, Melissa (2009) Sports marketing in an economic quagmire. In: Sport Marketing Association 7th Annual Conference, 28-30 Oct 2009, Cleveland, Ohio.

2008

Fullerton, Sam and Johnson Morgan, Melissa and Garland, Ron (2008) A contemporary snapshot of consumer attitudes to sport sponsorship in Australia. In: Sport Marketing Association 6th Annual Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

Johnson Morgan, Melissa and Seaton, Sheilagh and Summers, Jane (2008) Determination of the financial return on marketing investment for sports events in Canada. In: Sport Marketing Association 6th Annual Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

Sit, Jason and Johnson Morgan, Melissa and Woodside, Frances M. (2008) How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment. In: 2008 Global Marketing Conference, 20-23 Mar 2008, Shanghai Jiao Tong University.

Powell, Brendan and Lawley, Meredith and Johnson Morgan, Melissa (2008) I'm not playing anymore: developing a model of why consumers stop playing social sport. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Summers, Jane and Johnson Morgan, Melissa (2008) More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34 (5). ISSN 0363-8111

Sit, Jason and Johnson Morgan, Melissa (2008) Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2008) Sports consumption behaviour among generation Y in mainland China. In: Ghose, Amitabha, (ed.) Dynamics of sports marketing. Icfai University Press, Hyderabad, India. ISBN 978-81-314-1602-0

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2008) The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Johnson Morgan, Melissa and Summers, Jane and Sassenberg, Anne-Marie (2008) The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners. In: Sport Marketing Association 6th Annual Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2008) The role of nostalgia in determining consumers' sport team identification. In: Sport Marketing Association 6th Annual Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

2007

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: Sport Marketing Association's 4th Annual Conference, 4-6 Nov 2006, Denver, Colorado.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007: 3Rs Reputation, Responsibility & Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: Sport Marketing Association's 3rd Annual Conference, 10-12 Nov 2005, Tempe, Arizona.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2007) The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs. In: Sport Marketing Association's 3rd Annual Conference, 10-12 Nov 2005, Tempe, Arizona.

2006

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Johnson Morgan, Melissa and Lawley, Meredith and Spinks, Wendy (2006) E-marketing strategy: an exploratory investigation into Chinese business use of the Internet. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Summers, Jane and Lorterapong, Atasit and Johnson Morgan, Melissa (2006) Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand. In: International Conference of the Academy of Business Administration, 16 - 20 August 2006, Munich, Germany.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) Sponsorship of fast moving consumer goods – does packaging endorsement contribute to brand attitude? a conceptual paper. In: International Conference of the Academy of Business Administration, 16 - 20 Aug 2006, Munich, Germany.

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2006) Sports consumption behaviour among generation Y in mainland China. In: International Conference of the Academy of Business Administration, 16 - 20 August 2006, Munich, Germany.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 December 2006, Brisbane Australia.

Summers, Jane and Johnson Morgan, Melissa (2006) The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, Volume 12 (1). pp. 23-34. ISSN 0218-6101

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2006) The impact of structure on marketing success in Australian Rules Football clubs. In: International Conference of the Academy of Business Administration, 3 - 7 Aug 2005, Prague, Czech Republic.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Understanding consumer responses to special event entertainment (SEE) in shopping centres. In: International Conference on Business and Information 2006, 12-14 July 2006, Singapore.

Young, Jared and Summers, Jane and Johnson Morgan, Melissa (2006) Why some people pay for pleasure when others do not: a preliminary study of skaters. In: International Conference of the Academy of Business Administration, 3-7 August 2005, Prague, Czech Republic.

2005

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2005) Consumer complaint behaviour in sport consumption. In: Pitts, Brenda G., (ed.) Where sport marketing theory meets practice. Fitness Information Technology, Morgantown, Virginia, pp. 49-63. ISBN 1885693672

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2005) Consumer complaint behaviour in sport consumption: a theoretical model. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2005) Rugby League: a game in crisis. In: Pitts, Brenda G., (ed.) Where sport marketing theory meets practice. Fitness Information Technology, Morgantown, Virginia, pp. 131-147. ISBN 1885693672

Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598

2004

Summers, Jane and Johnson Morgan, Melissa (2004) A cross national analysis of sport consumption. In: Sport Marketing Association's Inaugural Conference, 13-15 Nov 2003, Florida, United States.

Johnson Morgan, Melissa and Summers, Jane (2004) Sport consumption: exploring the duality of constructs in experiential research. In: Sport Marketing Association's Inaugural Conference, 13-15 Nov 2003, Florida, United States.

Johnson Morgan, Melissa and Jocumsen, Graham and West, Kristy (2004) The impact of structure on organizational performance of professional football clubs. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2004: Marketing Accountabilities and Responsibilities, 29 Nov 1 Dec 2004, Wellington, New Zealand.

Kanoyangwa, Rangani and Summers, Jane and Johnson Morgan, Melissa (2004) Understanding the motivations of teenagers for sport related consumption. In: Australia and New Zealand Marketing Academy (ANZMAC) Conference 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand .