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Conference or Workshop Item (Commonwealth Reporting Category E)

O'Cass, Aron and Miller, Karen W. (2006) Building brand value: consumer assessment of value. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006 , Brisbane, Australia.

Hastings, Kathy and Brown, Les and Ng, Eric and Cassidy, Frances (2006) Building quality international channel partner relations – a dyadic perspective. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Miller, Karen W. and O'Cass, Aron (2006) Developing positive consumer attitudes: examining attitudes towards mobile phone brands. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance , 4-6 Dec 2006 , Brisbane, Australia.

Johnson Morgan, Melissa and Lawley, Meredith and Spinks, Wendy (2006) E-marketing strategy: an exploratory investigation into Chinese business use of the Internet. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Tkaczynski, Aaron and Hastings, Kathy and Beaumont, Narelle (2006) Factors influencing repositioning of a tourism destination. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Ng, Eric and Brown, Les and Hastings, Kathy and Cassidy, Frances (2006) Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006: Advancing Theory, Maintaining Relevance, 4-6 December 2006, Brisbane Australia.