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Browse by Fields of Research (ANZSRC 2008)
Number of items at this level: 36.
Kerby, Martin (2013) Selling the dream: marketing an education. International Journal of Pedagogies and Learning, 8 (1).
Ng, Eric (2012) An empirical study on the success factors of supplier-distributor relationships. Contemporary Management Research, 8 (2). pp. 161-180. ISSN 1813-5498
Hume, Margee and Sullivan Mort, Gillian (2012) iLeisure: conceptualizing youth online leisure and quality of life. International Journal of Organisational Behaviour, 17 (2). pp. 87-107.
Al-Hakim, Latif and Nik Abdullah, Nik Ab Halim and Ng, Eric (2012) The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers. Journal of Electronic Commerce in Organizations, 10 (2). pp. 40-60. ISSN 1539-2937
Sankey, M. D. and Birch, D. and Gardiner, M. W. (2011) The impact of multiple representations of content using multimedia on learning outcomes across learning styles and modal preferences. International Journal of Education and Development Using Information and Communication Technology, 7 (3). pp. 18-35.
Ng, Eric (2011) Sustainable supplier-distributor relationships: insights from Australian agribusinesses. In: 2011 International Conference on Marketing Studies (ICMS 2011), 10-11 Sept 2011, Kuala Lumpur, Malaysia.
Ng, Eric and Hastings, Kathy (2011) An empirical investigation on the use of information sources for promoting healthy eating. Contemporary Management Research, 7 (1). pp. 45-66. ISSN 1813-5498
Hume, Margee (2010) Compassion without action: examining the young consumers consumption and attitude to sustainable consumption. Journal of World Business, 45 (4). pp. 385-394. ISSN 1090-9516
Rose, Janelle and Fogarty, Gerard J. (2010) Technology readiness and segmentation profile of mature consumers. In: 4th Biennial Conference of the Academy of World Business, Marketing and Management Development, July 12-15 2010, Finland.
Ng, Eric (2010) Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses. Journal of Business-to-Business Marketing, 17 (2). pp. 149-172. ISSN 1051-712X
Mills, Michael K. (2010) Using the jazz metaphor to enhance student learning and skill development in the marketing research course. Journal of Marketing Education, 32 (3). pp. 300-313. ISSN 0273-4753
Russell, David and Sullivan Mort, Gillian and Hume, Margee (2009) Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'. Australasian Marketing Journal, 17 (4). pp. 232-237. ISSN 1441-3582
Sullivan Mort, Gillian and Hume, Margee (2009) Editorial to special issue: Sustainabiity, social entrepreneurship and social change. Australasian Marketing Journal, 17 (4). pp. 189-191. ISSN 1441-3582
Ng, Eric (2009) An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses. Contemporary Management Research, 5 (3). pp. 287-299. ISSN 1813-5498
Fullerton, Sam and Johnson Morgan, Melissa and Garland, Ron (2008) A contemporary snapshot of consumer attitudes to sport sponsorship in Australia. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.
Rundle-Thiele, Sharyn R. and Kuhn, Kerri-Ann L. (2008) Challenging first year marketing students using a tournament style competition. In: 2008 Annual Conference of the Academy of Marketing Science: Creating Value in a Global Marketplace, 28-31May 2008, Vancouver, British Columbia, Canada.
Baron, Judi and Somogyi, Simon and Hall, Dayle and Carrington, Alan (2008) Wine marketing online. In: BbWorld Asia Pacific 2008 Conference, 10-12 Sept 2008, Adelaide, South Australia.
Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Adamsen, Jannie Mia and Lyons, Kristen and Winzar, Hume and Rundle-Thiele, Sharyn R. (2007) An agenda to construct an improved understanding of Australian organic consumers. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
McGill, Phyllis and Lye, Ashley and Rundle-Thiele, Sharyn (2007) Exploring the barriers to bequests in wills to Australian universities. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Miller, Karen (2007) Examining the role brand fit plays in generation Y's propensity to purchase. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Understanding consumer responses to special event entertainment (SEE) in shopping centres. In: 2006 International Conference on Business and Information (BAI 2006), 12-14 July 2006, Singapore.
Mills, Michael and Torkar, Nicole and Katsinikas, Tina and Dye, Andrew (2006) Understanding the path to purchase: resolving the complexities that influence decisions. In: ESOMAR Automotive Conference 2006, March 2006, Laussane, Switzerland.
Brown, Les and Cruikshank, Margaret and Johnston, Debra (2005) Building supply networks: how growers gain their marketing edge. In: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, 1-3 Sept 2004, Coolum, Queensland, Australia.
Johnson Morgan, Melissa and Summers, Jane (2005) Sports marketing. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170128598
Julian, Craig C. and Holtedahl, Reidar (2005) The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation. Journal of International Marketing and Exporting, 10 (1). pp. 3-15. ISSN 1324-5864
Julian, Craig C. and Ahmed, Zafar U. (2005) The impact of barriers to export on export marketing performance. Journal of Global Marketing, 19 (1). pp. 71-94. ISSN 0891-1762
Summers, Jane and Johnson Morgan, Melissa (2004) A cross national analysis of sport consumption. In: Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003), 13-15 Nov 2003, Florida, United States.
Mills, Michael K. and Silver, J. (2004) Analysing the effect of digital technology on channel strategy, power and disintermediation in the home video market: the demise of the video store? In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.
Winzar, Hume and Bloxsome, Ellen and Mills, Michael K. (2004) Forecasting shares for multiple purchases: towards a test of the new individual-level multinomial probit. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov - 1 Dec 2004, Wellington, New Zealand.
Johnson Morgan, Melissa and Summers, Jane (2004) Sport consumption: exploring the duality of constructs in experiential research. In: Sport Marketing Association's Inaugural Conference, 13-15 Nov 2003, Florida, United States.
Tai, A. and Mula, Joseph M. (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620
Zhou, Peng and Lawley, Meredith (2003) Consumer image effects in international marketing of a service. In: 2003 World Marketing Congress: Marketing Across Borders and Boundaries, 11-14 Jun 2003, Perth, Australia .
Chadee, Doren and Ging, Jerry (2003) The competitive nature of the Chinese textile and apparel industry. In: Alon, Ilan, (ed.) Chinese economic transition and international marketing strategy. Praeger Publishers, Abingdon, UK, pp. 222-234. ISBN 1567205879
Apisit, Chattananon (2003) The impact of societal marketing programs on customer attitudes toward corporate image in Thailand. Other thesis, University of Southern Queensland.