Browse by Fields of Research (ANZSRC 2008)

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Number of items at this level: 39.

Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566

Simmons, Shane (2012) Opening up the profession by addressing the critical shortage of skilled spatial science professionals and attracting new entrants. In: Queensland Spatial Science Conference 2012 (QSSC 2012), 13-14 Sept 2012, Brisbane, Australia.

Walton, Andrea and Hume, Margee (2012) Examining public hospital service failure: the influence of service failure type, service expectations, and attribution on consumer response. Journal of Nonprofit and Public Sector Marketing, 24 (3). pp. 202-221. ISSN 1049-5142

Gray, Anthony (2012) Advertising by professions and the Competition and Consumer Act 2010 (Cth). Australian Business Law Review, 40 (5). pp. 336-347. ISSN 0310-1053

Hume, Margee and Mills, Michael K. (2011) Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? International Journal of Nonprofit and Voluntary Sector Marketing , 16. pp. 275-289. ISSN 1465-4520

Gayatri, Gita and Hume, Margee and Sullivan Mort, Gillian (2011) The role of Islamic culture in service quality research. Asian Journal on Quality, 12 (1). pp. 35-53. ISSN 1598-2688

Hume, Margee and Sullivan Mort, Gillian (2011) Fun, friend, or foe: youth perceptions and definitions of online gambling. Social Marketing Quarterly, 17 (1). pp. 109-133. ISSN 1524-5004

Walton, Andrea and Hume, Margee (2011) Creating positive habits in water conservation: the case of the Queensland Water Commission and the Target 140 campaign. International Journal of Nonprofit and Voluntary Sector Marketing , 16 (3). pp. 215-224. ISSN 1465-4520

Horvath, Zsuzsanna (2011) Social media practices serving co-creation in tourism. In: 2nd International Tourism Conference 2010: Exploring Co-Creation, 16-18 Sep 2010, Veszprem, Hungary.

Miller, Karen W. and Mills, Michael K. (2010) Doing more with less: toward a parsimonious approach to examining brand luxury. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Hume, Margee and Sullivan Mort, Gillian (2010) The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts. Journal of Services Marketing, 24 (2). pp. 170-182. ISSN 0887-6045

Hume, Margee and Sullivan Mort, Gillian (2009) iwork, irest, iplay: exploring youth online behaviour. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8383-3149-2

Russell, David and Sullivan Mort, Gillian and Hume, Margee (2009) Analysis of management narrative to understand social marketing strategy: the case for 'Branding Logan City'. Australasian Marketing Journal, 17 (4). pp. 232-237. ISSN 1441-3582

Hume, Margee (2009) Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8383-2758-7; 3838327586

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2009) Essentials of marketing, 3rd ed. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170137324

Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238

Smith, Joanne R. and Liu, Shuang and Liesch, Peter W. and Gallois, Cindy and Yi, Ren and Daly, Stephanie (2009) Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.

Shao, Wei and Lye, Ashley and Rundle-Thiele, Sharyn (2008) Decisions, decisions, decisions: multiple pathways to choice. International Journal of Market Research, 50 (6). pp. 797-816. ISSN 1470-7853

Miller, Karen (2007) Analysing brand status' impact on brand value. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Examining the role brand fit plays in generation Y's propensity to purchase. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen W. (2007) Investigating the idiosyncratic nature of brand value. Australasian Marketing Journal, 15 (2). pp. 81-96. ISSN 1441-3582

Musgrove, Brian (2007) Junk international: the symbolic drug trade. In: Economies of representation, 1790 - 2000: colonialism and commerce. Ashgate Publishing, Aldershot, Hants, England, pp. 73-81. ISBN 978-0-7546-6257-0

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

Ng, Eric and Brown, Les and Hastings, Kathy and Cassidy, Frances (2006) Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2005) Essentials of marketing, 2nd ed. Thomson Nelson Australia Pty Ltd, South Melbourne, Australia. ISBN 0170122670

Lorterapong, Atasit (2005) Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear. Other thesis, University of Southern Queensland.

Gardiner, Michael (2005) Local government marketing model. [Thesis (PhD/Research)] (Unpublished)

Julian, Craig C. and Holtedahl, Reidar (2005) The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation. Journal of International Marketing and Exporting, 10 (1). pp. 3-15. ISSN 1324-5864

Ng, Eric (2005) An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms. Journal of Business and Industrial Marketing, 20 (4/5). pp. 218-225. ISSN 0885-8624

Julian, Craig C. and Ahmed, Zafar U. (2005) The impact of barriers to export on export marketing performance. Journal of Global Marketing, 19 (1). pp. 71-94. ISSN 0891-1762

Kanoyangwa, Ranganai and Summers, Jane and Johnson Morgan, Melissa (2004) Understanding the motivations of teenagers for sport related consumption. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov-1 Dec 2004, Wellington, New Zealand .

Ogunmokun, Gabriel and McPhail, Janelle and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda (2003) Developing database marketing strategies for consumer markets: a cross-industry, theory-building study. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

Summers, Jane and Gardiner, Michael and Lamb, Charles and Hair, Joseph F. and McDaniel, Carl (2003) Essentials of marketing. Thomson Nelson Australia Pty Ltd, Melbourne, Australia. ISBN 0170104613

Apisit, Chattananon (2003) The impact of societal marketing programs on customer attitudes toward corporate image in Thailand. Other thesis, University of Southern Queensland.

Gardiner, Michael and Brown, Les (1999) Making the twain meet: applying marketing principles to local government activities. In: ANZMAC 1999: Marketing in the Third Millennium , 28 Nov - 1 Dec 1999, Sydney, Australia.

This list was generated on Thu Apr 24 13:28:26 2014 EST.