Browse by Fields of Research (ANZSRC 2008)

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Number of items at this level: 68.

Kelly, Sarah Jane and Ireland, Michael and Alpert, Frank and Mangan, John (2014) The impact of alcohol sponsorship in sport upon university sportspeople. Journal of Sport Management, 28 (4). pp. 418-432. ISSN 0888-4773

Miller, Karen (2013) Hedonic customer responses to fast fashion and replicas. Journal of Fashion Marketing and Management , 17 (2). pp. 160-174. ISSN 1361-2026

Hume, Margee and Mills, Michael (2013) Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour. Journal of Fashion Marketing and Management, 17 (4). pp. 460-485. ISSN 1361-2026

Ally, Mustafa and Gardiner, Michael (2012) Application and device characteristics as drivers for smart mobile device adoption and productivity. International Journal of Organisational Behaviour, 17 (4). pp. 35-47.

Zhang, Yahua (2012) Are Chinese passengers willing to pay more for better air services? Journal of Air Transport Management, 25. pp. 5-7. ISSN 0969-6997

Ross, Pauline and McGowan, Carol G. and Styger, Lee E. J. (2012) A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs. In: 19th International Business Research Conference, 19-21 Nov 2012, Melbourne, Australia .

Murray, Peter A. and Gray, David M. and Carter, Leanne and Miller, Karen W. (2012) Rethinking market orientation through learning practices. International Journal of Organisational Behaviour, 17 (3). pp. 8-32.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012) A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, 17 (2). pp. 108-121.

Hume, Craig and Clarke, Peter and Hume, Margee (2012) The role of knowledge management in the large non profit firm: building a framework for KM success. International Journal of Organisational Behaviour, 17 (3). pp. 82-104.

Murray, Peter A. and Miller, Karen W. (2011) Learning behaviour, market orientation and firm performance. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.

Chakrabarty, Sayan and Grote, Ulrike and Luchters, Guido (2011) Does social labelling encourage child schooling and discourage child labour in Nepal? International Journal of Educational Development, 31 (5). pp. 483-489. ISSN 0738-0593

Chimhundu, Ranga (2011) Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium. International Journal of Business and Management, 6 (8). pp. 58-65. ISSN 1833-3850

Matthews, Christopher and Goodman, Steve and Habel, Cullen and Somogyi, Simon (2011) Wine product bundling: for a new segment of wine consumers. In: 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) , 9-10 Jun 2011, Bordeaux, France.

Miller, Karen (2010) A better understanding of Rural Weekly readers. Project Report. Unpublished. (Unpublished)

Beaumont, Narelle (2010) Identifying the ecotourist market using the core criteria of ecotourism: is there a true ecotourist that seeks nature, learning and sustainability? In: CAUTHE 2010: Challenge the Limits, 8-11 Feb 2010, Hobart, Tasmania.

Wilson, Alan and Johns, Raechel and Miller, Karen W. and Pentecost, Robin (2010) Marketing research: an integrated approach: solving business problems: the value of marketing research. Pearson Education Australia, Frenchs Forest, NSW. ISBN 978144251042

Seaton, Sheilagh (2010) Measuring return on marketing investment in non-professional sports event organisations. [Thesis (PhD/Research)] (Unpublished)

Tkaczynski, Aaron and Rundle-Thiele, Sharyn R. and Beaumont, Narelle (2009) Segmentation: a tourism stakeholder view. Tourism Management, 30 (2). pp. 169-175. ISSN 0261-5177

Tkaczynski, Aaron (2009) Destination segmentation: a recommended two-step approach. [Thesis (PhD/Research)] (Unpublished)

Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853

Mills, Michael K. (2008) On the offbeat: applying the jazz metaphor to move from mainstream to more holistic marketing research. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Mills, Michael K. (2008) Teaching strategic marketing: applying the jazz metaphor. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Ng, Eric (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen and Brown, Les and Chadee, Doren (2008) Developing a presence in a mainstream market with a product perceived as offbeat. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen W. and Chadee, Doren (2008) Does brand influence wine purchase? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Powell, Brendan and Lawley, Meredith and Johnson Morgan, Melissa (2008) I'm not playing anymore: developing a model of why consumers stop playing social sport. In: ANZMAC 2008: Shifting Focus from the Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Sit, Jason and Johnson Morgan, Melissa (2008) Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2008) The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen (2008) The impact of brand personality on brand-aroused feelings. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068

Whitty, Jennifer A. and Rundle-Thiele, Sharyn R. and Scuffham, Paul A. (2008) Insights into public preferences for pharmaceutical funding. International Journal of Pharmaceutical and Healthcare Marketing, 2 (3). pp. 216-234. ISSN 1750-6123

Rundle-Thiele, Sharyn and Ball, Kim and Gillespie, Meghan (2008) Raising the bar: from corporate social responsibility to corporate social performance. Journal of Consumer Marketing, 25 (4). pp. 245-253. ISSN 0736-3761

Chadee, Doren and Miller, Karen (2008) Growing your wine business: the value of market research. In: 2008 Queensland Wine Business Conference, 29 July 2008, Toowoomba, Australia. (Unpublished)

Fullerton, Sam and Johnson Morgan, Melissa and Garland, Ron (2008) A contemporary snapshot of consumer attitudes to sport sponsorship in Australia. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under, 17-19 July 2008, Gold Coast, Australia.

Johnson Morgan, Melissa and Seaton, Sheilagh and Summers, Jane (2008) Determination of the financial return on marketing investment for sports events in Canada. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-20 July 2008, Gold Coast, Australia.

Rundle-Thiele, Sharyn and Russell-Bennett, Rebekah (2008) Editorial [to special issue of the Journal of Management & Organization]. Journal of Management and Organization, 14 (2). pp. 114-115. ISSN 1833-3672

Shao, Wei and Rundle-Thiele, Sharyn and Lye, Ashley (2008) Investigating strategy use for a single choice decision. In: 2008 Academy of Marketing Science Annual Conference: Creating Value in a Global Marketplace, 28-31 May 2008, Vancouver, BC. Canada.

Rundle-Thiele, Sharyn and Paladino, Angela and Apostol, Sergio Antonio G. Jr. (2008) Lessons learned from renewable electricity marketing attempts: a case study. Business Horizons, 51 (3). pp. 181-190. ISSN 0007-6813

McDonald, Lynette M. and Rundle-Thiele, Sharyn (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. International Journal of Bank Marketing, 26 (3). pp. 170-182. ISSN 0265-2323

Hume, Margee (2008) Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery. International Journal of Arts Management, 10 (2). pp. 40-55. ISSN 1480-8986

Mills, Michael (2008) Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, 19 (1). pp. 1-33. ISSN 1049-5142

Woodside, Frances (2007) Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop, 30 Nov - 2 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Analysing brand status' impact on brand value. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006), 4-6 Nov 2006, Denver, Colorado.

Miller, Karen W. (2007) Investigating the idiosyncratic nature of brand value. Australasian Marketing Journal, 15 (2). pp. 81-96. ISSN 1441-3582

Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Johnson Morgan, Melissa and Lawley, Meredith and Spinks, Wendy (2006) E-marketing strategy: an exploratory investigation into Chinese business use of the Internet. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.

Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Understanding consumer responses to special event entertainment (SEE) in shopping centres. In: 2006 International Conference on Business and Information (BAI 2006), 12-14 July 2006, Singapore.

Birch, Dawn (2006) Pedagogical motivations and barriers for developing multi-modal distance education courses. In: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France.

Scollen, Rebecca and Martin, Jacqueline and Radbourne, Jennifer and Haseman, Brad (2006) Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006. Project Report. Queensland University of Technology, Brisbane, Australia.

Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.

Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2005) Consumer complaint behaviour in sport consumption: a theoretical model. In: ANZMAC 2005: Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.

Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Ogunmokun, Gabriel and Chin, Iris and McPhail, Janelle (2005) A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40. ISSN 0813-0183

Ng, Eric (2005) An empirical framework developed for selecting B2B e-business models: the case of Australian agribusiness firms. Journal of Business and Industrial Marketing, 20 (4/5). pp. 218-225. ISSN 0885-8624

Lorterapong, Atasit (2005) Factors influencing consumer intentions to purchase seasonally discounted Reebok athletic footwear. Other thesis, University of Southern Queensland.

Gardiner, Michael (2005) Local government marketing model. [Thesis (PhD/Research)] (Unpublished)

Ogunmokun, Gabriel and Hopper, Tiana and McClymont, Hoda (2005) Strategy implementation and organizational performance: a study of private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference (ABBSA 2005), 5-7 Aug 2005, Cairns, Australia.

Julian, Craig C. and Holtedahl, Reidar (2005) The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation. Journal of International Marketing and Exporting, 10 (1). pp. 3-15. ISSN 1324-5864

Julian, Craig C. and Ahmed, Zafar U. (2005) The impact of barriers to export on export marketing performance. Journal of Global Marketing, 19 (1). pp. 71-94. ISSN 0891-1762

Johnson Morgan, Melissa and Jocumsen, Graham and West, Kristy (2004) Experiential consumption behaviour in sport: a suggested methodology. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov-1 Dec 2004, Wellington, New Zealand.

McClymont, Hoda and Prideaux, Bruce and McMahon, David (2004) Profiling the caravanning market: an exploratory Australian study. In: 2nd Asia Pacific CHRIE Conference and 6th Biennial Conference on Tourism in Asia (APacCHRIE 2004): Hospitality, Tourism and Foodservice Industry in Asia: Development, Marketing andSustainability, 27-29 May 2004, Phuket, Thailand.

Johnson Morgan, Melissa and Summers, Jane (2004) Sport consumption: exploring the duality of constructs in experiential research. In: Sport Marketing Association's Inaugural Conference, 13-15 Nov 2003, Florida, United States.

Lane, Michael S. and Cavaye, Angele (2000) Integrating web and database marketing: Australian study of direct marketing firms. Journal of Research and Practice in Information Technology, 32 (3-4 (S). pp. 168-184. ISSN 1443-458X

Frazer, Lorelle and Perry, Chad (1998) Innovative fee structures by Australian franchisors. Small Enterprise Research, 6 (1). 10 - 30. ISSN 1321-5906

This list was generated on Tue Dec 23 03:30:54 2014 EST.