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Browse by Fields of Research (ANZSRC 2008)
Number of items at this level: 23.
Summers, Jane (2010) Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LO. United States.
Miller, Karen W. and Mills, Michael K. (2010) Examining fashion brand luxury DNA. In: 2010 Global Marketing Conference: Marketing in a Turbulent Environment, 9-11 Sep 2010, Tokyo, Japan.
Sit, Jason and Johnson Morgan, Melissa and Yuksei, Ekinci (2010) Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value? In: 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights, 16-18 Sep 2010, Vienna, Austria.
Sit, Jason (2010) Explaining the experiential consumption of special event entertainment in shopping Centres. [Thesis (_PhD/Research)] (Unpublished)
Seaton, Sheilagh (2010) Measuring return on marketing investment in non-professional sports event organisations. [Thesis (_PhD/Research)] (Unpublished)
Johnson Morgan, Melissa and Seaton, Sheilagh and Summers, Jane (2008) Determination of the financial return on marketing investment for sports events in Canada. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-20 July 2008, Gold Coast, Australia.
Sit, Jason and Johnson Morgan, Melissa and Woodside, Frances M. (2008) How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment. In: 2008 Global Marketing Conference, 20-23 Mar 2008, Shanghai, China.
Adamsen, Jannie Mia and Lyons, Kristen and Winzar, Hume and Rundle-Thiele, Sharyn R. (2007) An agenda to construct an improved understanding of Australian organic consumers. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Roberts, Robin and Rundle-Thiele, Sharyn R. (2007) Organic food: observations of Chinese purchasing behaviours. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006), 4-6 Nov 2006, Denver, Colorado.
Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.
Miller, Karen and O'Cass, Aron (2006) Developing positive consumer attitudes: examining attitudes towards mobile phone brands. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.
Summers, Jane and Johnson Morgan, Melissa (2006) The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, 12 (1). pp. 23-34. ISSN 0218-6101
Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Understanding consumer responses to special event entertainment (SEE) in shopping centres. In: 2006 International Conference on Business and Information (BAI 2006), 12-14 July 2006, Singapore.
Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude? In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2006) Sports consumption behaviour among generation Y in mainland China. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Young, Jared and Summers, Jane and Johnson Morgan, Melissa (2006) Why some people pay for pleasure when others do not: a preliminary study of skaters. In: International Conference of the Academy of Business Administration, 3-7 August 2005, Prague, Czech Republic.
Tkaczynski, Aaron and Stokes, Robyn (2005) All that jazz! Festival-specific predictors of service quality, satisfaction and repurchase intentions'. In: ANZMAC 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia.
Young, Jared and Ogunmokun, Gabriel and Winter, Caroline (2005) Competitive marketing competencies and performance: an exploratory study of small to medium sized retail firms in Australia. In: ANZAM 2005: Engaging the Multiple Contexts of Management Convergence and Divergence of Managaement Theory and Practice, 7-10 Dec 2005, Canberra, Australia.
Ogunmokun, Gabriel and Chin, Iris and McPhail, Janelle (2005) A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance. International Journal of Management, 22 (1). pp. 32-40. ISSN 0813-0183
Ogunmokun, Gabriel and Hopper, Tiana and McClymont, Hoda (2005) Strategy implementation and organizational performance: a study of private hospitals. In: Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005), 05-07 Aug 2005, Cairns, Australia.
Hopper, Tiana and Ogunmokun, Gabriel and McClymont, Hoda (2005) The effect of strategic marketing planning practices on performance: a study of Australian private hospitals. In: Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005), 05-07 Aug 2005, Cairns, Australia.
Lane, Michael S. and Cavaye, Angele (2000) Integrating web and database marketing: Australian study of direct marketing firms. Journal of Research and Practice in Information Technology, 32 (3-4 (Special Issue)). pp. 168-184. ISSN 1443-458X