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Lien, Ching-Yu and Ng, Eric (2014) Establishing an influence model of green consumption behavior at night market: an exploratory study in Taiwan. In: International Conference on Marketing Studies (ICMS 2014), 18-20 Jun 2014, Taipei, Taiwan.
Ross, Pauline and Styger, Lee (2013) The development of a multi variant model for market intelligence data gathering for Australian micro businesses and SMEs. In: 2nd Australian Centre for Entrepreneurship Research Exchange Conference (ACERE 2013), 6-8 Feb 2013, Brisbane, Australia.
Carroll, David and Ng, Eric and Birch, Dawn (2013) Strategies to improve retention of postgraduate business students in distance education courses: an Australian case. Turkish Online Journal of Distance Education, 14 (1). pp. 140-153.
Chimhundu, Ranga and Chadee, Doren (2013) Private label brand trends in the grocery retail industry. Journal of Euromarketing, 22 (1/2). pp. 36-47. ISSN 1049-6483
Dahwa, Masimba Phillip and Al-Hakim, Latif and Ng, Eric (2013) The importance of trust in procurement practices and its impact on business performance: an empirical investigation from the perspective of the buyer-supplier Dyad. Journal of Relationship Marketing, 12 (4). pp. 280-300. ISSN 1533-2667
Johnson Morgan, Melissa and Summers, Jane (2012) Conceptualising a framework for sustainable decision making for sport funding in regional government. In: 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012), 24-27 Oct 2012, Orlando, FL. United States.
Aliata, Victor Lusala and Odondo, Alphonce J. and Aila, Fredrick Onyango and Ojera, Patrick B. and Abong’o, Beatrice E. and Odera, Odhiambo (2012) Influence of promotional strategies on banks performance. International Journal of Business, Humanities and Technology, 2 (5). pp. 169-178. ISSN 2162-1357
Miller, Karen (2012) Starting small and going global: lessons that brand storytelling can teach SMEs. In: 4th Global Conference on SME, Entrepreneurship and Service Innovation, 12-13 Jul 2012, Gold Coast, Australia.
Ng, Eric (2012) An empirical study on the success factors of supplier-distributor relationships. Contemporary Management Research, 8 (2). pp. 161-180. ISSN 1813-5498
Miller, Karen and Pedersen, Cec (2012) Community engagement and building connectivity in the Lockyer Valley region. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.
Mills, Michael K. (2012) Marketing planning challenges in international business: a managerial analysis framework for regional and global strategy development considerations. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.
Miller, Karen and Pedersen, Cec (2012) Using social marketing initiatives to address disconnection in the Lockyer Valley Region. In: 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, Australia .
Macfarlane, M. (2012) A simplified scale for assessing current impact of climate change in the Pacific region. In: National Adaptation Conference (NCCARF 2012): Climate Adaptation in Action 2012 :Sharing Knowledge to Adapt, 26-28 Jun 2012, Melbourne, Australia.
Mills, Michael K. and Quinn, Andrea J. (2012) Innovation in the teaching of sustainability in the business classroom via a combined model of experiential learning, reflective practice and metaphor. International Journal of Organisational Behaviour, 17 (3). pp. 4-7.
Chimhundu, Ranga (2012) Marketing manufacturer and retailer house brands: a study of shelf space in two product categories. International Journal of Marketing Studies, 4 (6). pp. 35-43. ISSN 1918-719X
Al-Hakim, Latif and Nik Abdullah, Nik Ab Halim and Ng, Eric (2012) The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers. Journal of Electronic Commerce in Organizations, 10 (2). pp. 40-60. ISSN 1539-2937
Gibbings, Peter D. and Bullen, Frank (2011) Development and validation of a regional university's model for community and industry engagement. In: 22nd Annual Conference of the Australasian Association for Engineering Education (AaeE 2011): Developing Engineers for Social Justice: Community Involvement, Ethics & Sustainability, 5-7 Dec 2011, Fremantle, Australia.
Ng, Eric (2011) Sustainable supplier-distributor relationships: insights from Australian agribusinesses. In: 2011 International Conference on Marketing Studies (ICMS 2011), 10-11 Sept 2011, Kuala Lumpur, Malaysia.
Chimhundu, Ranga (2011) Private label marketing performance: an analysis of historical trends using theories of cumulative change and punctuated equilibrium. International Journal of Business and Management, 6 (8). pp. 58-65. ISSN 1833-3850
Crowther, Frank and Conway, Joan and Petersen, Shauna (2011) The fifth C-B dynamic: invoking reaction. In: From school improvement to sustained capacity: the parallel leadership pathway. Corwin (Sage), Thousand Oaks, CA. United States, pp. 113-136. ISBN 978-1-4129-8694-6
Hume, Margee and Sullivan Mort, Gillian (2011) At odds: examining the impact of on-line gambling on youth wellbeing. Lambert Academic Publishing, Saarbrucken, Germany. ISBN 978-3-8443-2859-2
Ng, Eric and Hastings, Kathy (2011) An empirical investigation on the use of information sources for promoting healthy eating. Contemporary Management Research, 7 (1). pp. 45-66. ISSN 1813-5498
Chimhundu, Ranga and Hamlin, Robert P. and McNeill, Lisa (2011) Retailer brand share statistics in four developed economies from 1992 to 2005: some observations and implications. British Food Journal, 113 (3). pp. 391-403. ISSN 0007-070X
Layton, Allan and Clarke, John (2011) University of Southern Queensland (case study 3). In: Quality assurance of transnational higher education: the experiences of Australia and India. Australian Universities Quality Agency and the National University of Educational Planning and Administration, Delhi, India, pp. 145-155. ISBN 978-1-921561-56-6
Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2011) Factors that distinguish proactive versus reactive exporters: decisions by export firms in a developing country. Journal of Global Marketing, 24 (1). pp. 69-84. ISSN 0891-1762
Hume, Margee (2011) How do we keep them coming?: examining museum experiences using a services marketing paradigm. Journal of Nonprofit and Public Sector Marketing, 23 (1). pp. 71-94. ISSN 1049-5142
Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2011) Differences between high and low performing exporting firms in a developing country. In: International marketing: emerging markets. Advances in International Marketing vol 21 . Emerald Group Publishing Limited, pp. 207-228. ISBN 9780857244475; 0857244477
Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010) A sport celebrity image model: focusing efforts to improve outcomes. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Woodside, Frances M. and Summers, Jane (2010) The role of sponsor brand loyalty in sponsorship arrangements: FMCG context. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Smith, Joanne R. and Liu, Shuang and Liesch, Peter and Callois, Cindy and Yi, Ren and Daly, Stephanie (2010) The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers. Australasian Marketing Journal, 18 (4). pp. 206-213. ISSN 1441-3582
Miller, Karen W. and Mills, Michael K. (2010) Examining fashion brand luxury DNA. In: 2010 Global Marketing Conference: Marketing in a Turbulent Environment, 9-11 Sep 2010, Tokyo, Japan.
Chimhundu, Ranga and Hamlin, Robert P. and McNeill, Lisa (2010) Impact of manufacturer brand innovation on retailer brands. International Journal of Business and Management, 5 (9). pp. 10-18. ISSN 1833-3850
Malan, Renee (2010) The role of shared mental models of strategic thinking in the development of organisational strategy. [Thesis (PhD/Research)] (Unpublished)
Chimhundu, Ranga (2010) The coexistence of manufacturer brands and retailer brands in FMCG product categories. PhD thesis, University of Otago.
Ng, Eric (2010) Understanding B2B supplier selection relationships: the case of Taiwan agribusinesses. Journal of Business-to-Business Marketing, 17 (2). pp. 149-172. ISSN 1051-712X
Beaumont, Narelle and Dredge, Dianne (2010) Local tourism governance: a comparison of three network approaches. Journal of Sustainable Tourism, 18 (1). pp. 7-28. ISSN 0966-9582
Fullerton, Sam and Neale, Larry and Johnson Morgan, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.
Sit, Jason and Johnson Morgan, Melissa and Ekinci, Yuksel (2010) Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value? In: 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights, 16-18 Sep 2010, Vienna, Austria.
Somogyi, Simon and Gyau, Amos and Li, Elton and Bruwer, Johan (2010) Enhancing long-term grapegrower/winery relationships in the Australian wine industry. International Journal of Wine Business Research, 22 (1). pp. 27-41. ISSN 1751-1062
Sit, Jason (2010) Explaining the experiential consumption of special event entertainment in shopping Centres. [Thesis (PhD/Research)] (Unpublished)
Gyau, Amos and Sidali, Katia and Somogyi, Simon (2010) Exploring the nature of price satisfaction in the Australian wine supply chain. In: 2010 Deutsche Gesellschaft fur Tourismuswissenschaft, Wein & Tourismus Symposium, 12-13 April 2010, Freiburg, Germany. (Unpublished)
Hume, Margee and Sullivan Mort, Gillian (2010) The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts. Journal of Services Marketing, 24 (2). pp. 170-182. ISSN 0887-6045
Somogyi, Simon and Gyau, Amos (2010) The impact of price satisfaction on supplier commitment in the Australian wine supply chain. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2009) Adaptation of export marketing strategy in Zimbabwean export firms. In: ANZAM 2009: Sustainable Management and Marketing, 1-4 Dec 2009, Melbourne, Australia.
Somogyi, Simon and Gyau, Amos (2009) The impact of price satisfaction on supplier relationship performance. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.
Sibanda, Khutula and Erwee, Ronel and Ng, Eric (2009) Zimbabwean exporters: differences between high and low performers. In: ANZAM 2009: Sustainable Management and Marketing, 1-4 Dec 2009, Melbourne, Australia.
Alcaraz, Celeste and Hume, Margee and Sullivan Mort, Gillian (2009) Creating sustainable practice in a museum context: adopting service-centricity in non-profit museums. Australasian Marketing Journal, 17 (4). pp. 219-229. ISSN 1441-3582
Ng, Eric (2009) An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses. Contemporary Management Research, 5 (3). pp. 287-299. ISSN 1813-5498
Chadee, Doren and Naidoo, Vikash (2009) Higher educational services exports: sources of growth of asian students in US and UK. Service Business: an international journal, 3 (2). pp. 173-187. ISSN 1862-8516
Woodside, Frances M. and Summers, Jane (2009) Consumer awareness of sponsorship - a FMCG context. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.
Sit, Jason and Johnson Morgan, Melissa (2009) Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective. In: EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution, 15-17 Jul 2009, Guildford, Surrey, UK.
Summers, Jane and Gardiner, Michael and Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl (2009) Essentials of marketing, 3rd ed. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170137324
Jones, Nicky (2009) Gift vouchers and expiry dates: when the gift stops giving. Queensland University of Technology Law and Justice Journal, 9 (2). pp. 213-231. ISSN 1445-6230
Gong, Xiao Yan (2009) Identifying and minimising preventable delay within the operating theatre management process: an adapted lean thinking approach. [Thesis (PhD/Research)] (Unpublished)
Gurney, Tiana (2009) Marketing strategy and organisational strategy: a study of regional private hospitals. [Thesis (PhD/Research)] (Unpublished)
Lamb, Charles and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2009) Mktg. Cengage Learning Australia, South Melbourne, Australia. ISBN 9780170180238
Fullerton, Sam and Johnson Morgan, Melissa (2009) Sports marketing in an economic quagmire. In: 7th Annual Sport Marketing Association Conference (SMA 2009), 28-30 Oct 2009, Cleveland, Ohio.
Scollen, Rebecca (2009) Talking theatre is more than a test drive: two audience development methodologies under review. International Journal of Arts Management, 12 (1). pp. 4-13. ISSN 1480-8986
Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2008) The effect of the category of sport team on the role of nostalgia in an individual supporter's psychological connection to that sport team. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.
Chadee, Doren and Miller, Karen (2008) How market research can help grow your business. Wine Business Magazine. pp. 64-65. ISSN 1832-5068
Chimhundu, Ranga (2008) Manufacturer and retailer brand innovation in grocery packaged goods categories. In: 12th Annual Waikato Management School Student Research Conference, 20 Oct 2008, Hamilton, New Zealand.
Rundle-Thiele, Sharyn and Ball, Kim and Gillespie, Meghan (2008) Raising the bar: from corporate social responsibility to corporate social performance. Journal of Consumer Marketing, 25 (4). pp. 245-253. ISSN 0736-3761
Johnson Morgan, Melissa and Summers, Jane and Sassenberg, Anne-Marie (2008) The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia.
Somogyi, Simon (2008) Grower communication: a winery imperative. Australian & New Zealand Grapegrower & Winemaker (534). pp. 37-38. ISSN 1446-8212
Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2008) The role of nostalgia in determining consumers' sport team identification. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 17-19 July 2008, Gold Coast, Australia.
Moon, Junyean and Chadee, Doren and Tikoo, Surinder (2008) Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, 61 (1). pp. 31-39. ISSN 0148-2963
Chua, Roberta Li and Cockfield, Geoff and Al-Hakim, Latif (2008) Factors affecting trust within Australian beef supply chain. In: ICLS 2008: Effective Supply Chain and Logistic Management for Sustainable Development, 26-28 Nov 2008, Bangkok, Thailand.
Sit, Jason and Johnson Morgan, Melissa and Woodside, Frances M. (2008) How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment. In: 2008 Global Marketing Conference, 20-23 Mar 2008, Shanghai, China.
Woodside, Frances and Summers, Jane (2008) Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages. In: 2008 Global Marketing Conference: Marketing in the Dynamic Global World, 20-23 Mar 2008, Shanghai, China.
Hume, Margee and Sullivan Mort, Gillian (2008) Satisfaction in performing arts: the role of value? European Journal of Marketing, 42 (3-4). pp. 311-326. ISSN 0309-0566
Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2008) Sports consumption behaviour among generation Y in mainland China. In: Dynamics of sports marketing. ICFAI University Press, Hyderabad, India, pp. 118-127. ISBN 978-81-314-1602-0
Chimhundu, Ranga and Hamlin, Robert P. (2008) The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. VDM Verlag Dr Muller, Saarbrucken, Germany. ISBN 978-3-639-01416-7
Dallimore, Karen and Sparks, Beverley (2008) The effectiveness of reappraisal as an emotional regulation technique for minimizing negative emotional contagion during angry complaint interactions. In: EIRASS 2008: Recent Advances in Retailing and Services Science, 14-17 Jul 2008, Zagreb, Croatia.
Hopper, Tiana and Erwee, Ronel and Hastings, Kathy (2007) An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Gurney, Tiana (2007) Marketing strategy, organisational strategy and organisational performance: a study of regional Queensland hospitals (poster). In: ANZMAC Doctoral Colloquium 2007, 30 Nov - 2 Dec 2007, Dunedin, New Zealand. (Unpublished)
Woodside, Frances (2007) Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop, 30 Nov - 2 Dec 2007, Dunedin, New Zealand.
Mills, Michael K. (2007) Managing social and intellectual capital: factors affecting the adoption and provision of online marketing of government services. In: ANZAM 2007: Managing Our Intellectural and Social Capital, 4-7 Dec 2007, Sydney, Australia.
Hopper, Tiana (2007) Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals. In: Australian and New Zealand Marketing Academy Doctoral Colloquium, 30 Nov - 2 Dec 2007, Dunedin, New Zealand. (Unpublished)
Rundle-Thiele, Sharyn R. (2007) Student views on corporate social responsibility in an Australian fast food context. In: 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, 27-28 Sept 2007, Brisbane, Australia.
Rundle-Thiele, Sharyn R. and Gillespie, Meghan and Ball, Kim (2007) The buck stops here: should we consider performance rather than corporate social responsibility? In: 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability, 27-28 Sept 2007, Brisbane, Australia.
Dallimore, Karen and Sparks, Beverley and Butcher, Ken (2007) The influence of angry customer outbursts on service providers’ facial displays and affective states. Journal of Service Research, 10 (1). pp. 78-92. ISSN 1094-6705
Hamlin, Robert P. and Chimhundu, Ranga (2007) Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behavior, 6 (2). pp. 179-194. ISSN 1475-3928
Chimhundu, Ranga and Hamlin, Robert P. (2007) Future of the brand management structure in FMCG. Journal of Brand Management, 14 (3). pp. 232-239. ISSN 1350-231X
Hume, Margee and Winzar, Hume and Sullivan Mort, Gillian (2007) Exploring repurchase intention in a performing arts context: who comes? And why do they come back? International Journal of Nonprofit and Voluntary Sector Marketing, 12 (2). pp. 135-148. ISSN 1465-4520
Somogyi, Simon (2007) Supplier satisfaction within the Australian wine industry. In: 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium, 1-2 Dec 2007, Dunedin, New Zealand.
Sit, Jason and Johnson Morgan, Melissa and Summers, Jane (2006) Defining consumer responses to special event entertainment (SEE): key constructs and propositions. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.
Axelsen, Megan and Arcodia, Charles and Swan, Taryn (2006) New directions for art galleries and museums: the use of special events to attract audiences - a case study of the Asia Pacific Triennial. Journal of Hospitality, Tourism and Leisure Sciences, 2006 -. pp. 1-24. ISSN 1546-3273
Leong, Suet-Leong (2006) Managing product development process for time market. [USQ Project] (Unpublished)
Hume, Margee and Sullivan Mort, Gillian and Liesch, Peter and Winzar, Hume (2006) Understanding service experience in non-profit performing arts: implications for operations and service management. Journal of Operations Management, 24 (4). pp. 304-324. ISSN 0272-6963
Summers, Jane and Lorterapong, Atasit and Johnson Morgan, Melissa (2006) Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Hume, Margee and Sullivan Mort, Gillian and Winzar, Hume (2006) If the show must go on ..... don't neglect the service! Journal of Management and World Business Research, 3 (1). pp. 81-119. ISSN 1449-3179
Volkov, Michael and Harker, Michael and Harker, Debra (2006) People who complain about advertising: the aficionados, guardians, activists and seekers. Journal of Marketing Management, 22 (3-4). pp. 379-405. ISSN 0267-257X
Stewart, Julianne (2006) Political advertising in Australia and New Zealand. In: Sage handbook of political advertising. Sage Publications, Thousand Oaks, CA, pp. 269-283. ISBN 9781412917957
Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude? In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2006) The impact of structure on marketing success in Australian Rules Football clubs. In: International Conference of the Academy of Business Administration, 3-7 Aug 2005, Prague, Czech Republic.
Volkov, Michael and Summers, Jane and Johnson Morgan, Melissa (2005) Consumer complaint behaviour in sport consumption: a theoretical model. In: ANZMAC 2005: Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Western Australia.
Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.
Brown, Les and Cruickshank, Margaret and Johnston, Debra (2005) What future the cane industry: is training a vehicle for change? In: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, 1-3 Sept 2004, Coolum, Queensland, Australia.
Chimhundu, Ranga (2005) FMCG brand, supermarket chain and consumer relationships. In: 2005 Otago Marketing Doctoral Colloquium, 17-18 Oct 2005, Dunedin, New Zealand.
Murray, Peter A. and Carter, Leanne (2005) Improving marketing intelligence through learning systems and knowledge communities in Not-for-Profit workplaces. Journal of Workplace Learning, 17 (7). pp. 421-435. ISSN 1366-5626
Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2005) Rugby League: a game in crisis. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.
Aaker, David A. and Mills, Michael (2005) Strategic market management, Pacific Rim edition. John Wiley & Sons Australia, Ltd., Milton, Australia. ISBN 0470805064
Chimhundu, Ranga (2004) Future of the brand management structure in FMCG: a two-dimensional perspective. Research Masters thesis, University of Otago, Dunedin, New Zealand.
Johnson Morgan, Melissa and Jocumsen, Graham and West, Kristy (2004) Experiential consumption behaviour in sport: a suggested methodology. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov-1 Dec 2004, Wellington, New Zealand.
Hingst, Raymond D. (2004) Call centres, recent history - where have they come from and how did they get here? In: 2nd National Call Centre Research Conference, 19-20 Aug 2004, Churchill, Vic., Australia .
Jocumsen, Graham (2004) How do small business managers make strategic marketing decisions?: A model of process. European Journal of Marketing, 38 (5/6). pp. 659-674. ISSN 0309-0566
McClymont, Hoda and Jocumsen, Graham (2003) How to implement marketing strategies using database approaches. Journal of Database Marketing and Customer Strategy Management, 11 (2). pp. 135-148. ISSN 1741-2439
Sit, Jason and Birch, Dawn (2003) Impact of entertainment on regional shopping centre image: implications for youth shopper segmentation. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.
Tidwell, Paula M. and Weekes, David and Scott, Mark and White, Robert and Murphy, Alex (2000) Examining client/accountant relationships: rural versus urban consumer selection criteria. Journal of Professional Services Marketing, 20 (2). pp. 107-119. ISSN 0748-4623