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Browse by Fields of Research (ANZSRC 2008)
Number of items at this level: 27.
Chepkwony, Joel and Korir, Michael Kirwa and Lagat, Charles and Mumbo, Hazel Miseda and Odera, Odhiambo (2012) Effects of distributive justice complaints resolution strategies on customer satisfaction in Kenya’s banking industry. European Journal of Business and Social Sciences, 1 (7). pp. 87-96. ISSN 2235-767X
Woodside, Frances M. and Summers, Jane (2012) The impact of sponsorship awareness in low involvement settings. Contemporary Management Research, 8 (3). pp. 205-228. ISSN 1813-5498
Miller, Karen and Pedersen, Cec (2012) Community engagement and building connectivity in the Lockyer Valley region. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.
Miller, Karen and Pedersen, Cec (2012) Using social marketing initiatives to address disconnection in the Lockyer Valley Region. In: 2012 International Social Marketing Conference, 27-29 June 2012, Brisbane, Australia .
Woodside, Frances and Summers, Jane (2011) Sponsorship leveraged packaging: an exploratory study in FMCG. Journal of Marketing Communications, 17 (2). pp. 87-105. ISSN 1352-7266
Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010) A sport celebrity image model: focusing efforts to improve outcomes. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Woodside, Frances M. and Summers, Jane (2010) The role of sponsor brand loyalty in sponsorship arrangements: FMCG context. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.
Miller, Karen (2010) A better understanding of Rural Weekly readers. Project Report. Unpublished. (Unpublished)
Kuhn, Kerri-Ann L. and Hume, Margee and Love, Anita (2010) Examining the covert nature of product placement: implications for public policy. Journal of Promotion Management: Innovations in Planning and Applied Research, 16 (1-2). pp. 59-79. ISSN 1049-6491
Fullerton, Sam and Neale, Larry and Johnson Morgan, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.
Woodside, Frances M. (2010) Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context. [Thesis (_PhD/Research)] (Unpublished)
Ulrich, Georges and Sachs, Sybille and Millett, Bruce (2010) Perception, reflection and communication: an empirical case study within the pharmaceutical industry. Corporate Governance, 10 (4). pp. 432-444. ISSN 1472-0701
Sassenberg, Anne-Marie and Johnson Morgan, Melissa (2010) Scandals, sports and sponsors: what impact do sport celebrity transgressions have on consumer's perceptions of the celebrity's brand image and the brand image of their sponsors? In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LA, USA.
Ng, Eric (2009) An exploratory study on the use of information sources by consumers to select Australian regional travel agencies. Journal of Hospitality Marketing and Management, 18 (1). pp. 26-43. ISSN 1936-8623
Woodside, Frances M. and Summers, Jane (2009) Consumer awareness of sponsorship - a FMCG context. In: ANZMAC 2009: Sustainable Management and Marketing, 30 Nov-2 Dec 2009, Melbourne, Australia.
Rose, Janelle and Fogarty, Gerard (2009) The influence of incentives and survey design on mail survey response rates for mature consumers. In: ANZMAC 2009: Sustainable Management and Marketing , 30 Nov-2 Dec 2009, Melbourne, Australia.
Ng, Eric (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.
Summers, Jane and Johnson Morgan, Melissa (2008) More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34 (2). pp. 176-182. ISSN 0363-8111
Woodside, Frances and Summers, Jane (2008) Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship messages. In: 2008 Global Marketing Conference: Marketing in the Dynamic Global World, 20-23 Mar 2008, Shanghai, China.
Ulrich, Georges Simon (2008) Repositioning of a stakeholder issue applied at Pfizer Switzerland. [Thesis (_PhD/Research)] (Unpublished)
Woodside, Frances and Summers, Jane (2008) Sponsorship logos on FMCG packaging: what factors impact effectiveness? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.
Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2007) Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging? In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.
Woodside, Frances M. and Summers, Jane and Johnson Morgan, Melissa (2006) The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane Australia.
Ogunmokun, Gabriel and Chin, Iris (2005) Public relations practices and organizational performance. In: 2005 International Conference on Business and Information (BAI 2005), 14-15 July 2005, Hong Kong.
Harrison, Karey and Galloway, Chris (2005) Public relations ethics: a simpler (but not simplistic) approach to the complexities. PRism, 3 (1). pp. 1-17. ISSN 1448-4404
Volkov, Michael and Harker, Debra and Harker, Michael (2005) Who's complaining? Using MOSAIC to identify the profile of complainants. Marketing Intelligence and Planning, 23 (3). pp. 296-312. ISSN 0263-4503
Yong, Jianming and Yang, Yun (2003) Fostering e-commerce among Australian SMEs. IT Professional, 5 (5). pp. 21-24. ISSN 1520-9202