Browse by Fields of Research (ANZSRC 2008)

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Number of items at this level: 68.

Cassidy, Frances (2013) A conceptual paper on motivations of sporting event tourists in Vanuatu. In: 3rd Regional Conference on Tourism Research (RCTR 2013): Innovation and Optimisation of Tourism Research, 29-31 Oct 2013, Langkawai, Malaysia.

Miller, Karen (2013) Hedonic customer responses to fast fashion and replicas. Journal of Fashion Marketing and Management , 17 (2). pp. 160-174. ISSN 1361-2026

Kerby, Martin (2013) Selling the dream: marketing an education. International Journal of Pedagogies and Learning, 8 (1). pp. 10-17.

Lamb, Charles W. and Hair, Joseph F. and McDaniel, Carl and Summers, Jane and Gardiner, Michael (2013) MKTG2: 2nd Asia-Pacific edition. Cengage Learning Australia, Melbourne, Australia. ISBN 9780170193566

Ally, Mustafa and Gardiner, Michael (2012) Application and device characteristics as drivers for smart mobile device adoption and productivity. International Journal of Organisational Behaviour, 17 (4). pp. 35-47.

Miller, Karen W. and Mills, Michael K. (2012) Probing brand luxury: a multiple lens approach. Journal of Brand Management, 20 (1). pp. 42-51. ISSN 1350-23IX

Miller, Karen W. and Mills, Michael K. (2012) Contributing clarity by examining brand luxury in the fashion market. Journal of Business Research , 65 (10). pp. 1471-1479. ISSN 0148-2963

Aila, Fredrick O. and Oima, David and Ochieng, Isaac and Ojera, Patrick B. and Odera, Odhiambo (2012) Construction and validation of consumer attitudes on biosecurity principles: a methodological perspective. Research on Humanities and Social Sciences, 2 (6). pp. 240-250. ISSN 2224-5766

Cassidy, Frances (2012) Local residents' perceptions on tourism: an Espiritu Santo and Tangoa Islands, a Vanuatu study. In: 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities, 20 Jun 2012, Brisbane, Australia.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise and Johnson Morgan, Melissa (2012) A sport celebrity brand image: a conceptual model. International Journal of Organisational Behaviour, 17 (2). pp. 108-121.

Kist, Alexander A. (2011) A framework to evaluate performance from an application and user perspective. In: ATNAC 2011: Australian Telecommunication Networks and Applications Conference, 9-11 Nov 2011, Melbourne, Australia.

Cassidy, Frances and Hume, Margee and Chadee, Doren (2011) Establishing a conceptual model for the sustainable wine district. In: Building Business Communities: Justice, Performance and Change Creating a Sustainable Scholarly Community Colloquia, 9 Nov 2011, Brisbane, Australia.

Liu, Shuang and Smith, Joanne R. and Liesch, Peter W. and Gallois, Cindy and Ren, Yi and Daly, Stephanie (2011) Through the lens of culture: Chinese consumers' intentions to purchase imported products. Journal of Cross-Cultural Psychology, 42 (7). pp. 1237-1250. ISSN 0022-0221

Rofiq, Ainur and Mula, Joseph M. and Scott, Albert (2011) Purchase intention to undertake e-commerce transactions in developing countries: application of theory of planned behavior in Indonesia. In: International Conference on Management and Service Science (MASS 2011) , 12-14 Aug 2011, Wuhan, China.

Layton, Allan and Clarke, John (2011) University of Southern Queensland (case study 3). In: Quality assurance of transnational higher education: the experiences of Australia and India. Australian Universities Quality Agency and the National University of Educational Planning and Administration, Delhi, India, pp. 145-155. ISBN 978-1-921561-56-6

Hume, Margee (2011) How do we keep them coming?: examining museum experiences using a services marketing paradigm. Journal of Nonprofit and Public Sector Marketing, 23 (1). pp. 71-94. ISSN 1049-5142

Pegg, Shane and Patterson, Ian and Axelsen, Megan (2011) Sporting events and the use of alcohol by university students: managing the risks. Event Management, 15 (1). pp. 63-75. ISSN 1525-9951

Zhang, Yahua (2011) What do Chinese passengers expect from domestic airlines? In: ATRS 2011: 15th Annual Air Transport Research Society Conference, 29 Jun-2 Jul 2011, Sydney, Australia.

Matthews, Christopher and Goodman, Steve and Habel, Cullen and Somogyi, Simon (2011) Wine product bundling: for a new segment of wine consumers. In: 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) , 9-10 Jun 2011, Bordeaux, France.

Sassenberg, Anne-Marie and Verreynne, Martie-Louise (2010) A sport celebrity image model: focusing efforts to improve outcomes. In: ANZMAC 2010: Doing More With Less, 29 Nov-1 Dec 2010, Christchurch, New Zealand.

Axelsen, Megan and Swan, Taryn (2010) Designing festival experiences to influence visitor perceptions: the case of a wine and food festival. Journal of Travel Research, 49 (4). pp. 436-450. ISSN 0047-2875

Smith, Joanne R. and Liu, Shuang and Liesch, Peter and Callois, Cindy and Yi, Ren and Daly, Stephanie (2010) The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers. Australasian Marketing Journal, 18 (4). pp. 206-213. ISSN 1441-3582

Summers, Jane (2010) Assessing the applicability of the sport fan motivation scale for Australian teenage sport consumers. In: 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010), 26-29 Oct 2010, New Orleans, LO. United States.

Miller, Karen W. (2010) Personality and self-concept in relation to mobile phones: what does your phone say about you? In: Consumer behaviour, 5th ed. Pearson Education Australia, Frenchs Forest, Australia, pp. 596-598. ISBN 9781442520103

Miller, Karen W. and Mills, Michael K. (2010) Examining fashion brand luxury DNA. In: 2010 Global Marketing Conference: Marketing in a Turbulent Environment, 9-11 Sep 2010, Tokyo, Japan.

Sit, Jason and Johnson Morgan, Melissa and Ekinci, Yuksel (2010) Enhancing customer loyalty to shopping centres through special event entertainment: the mediating role of hedonic value? In: 4th German French Austrian Conference on Quantitive Marketing (GFA 2010): New Directions New Insights, 16-18 Sep 2010, Vienna, Austria.

Sit, Jason (2010) Explaining the experiential consumption of special event entertainment in shopping Centres. [Thesis (PhD/Research)] (Unpublished)

Sit, Jason and Johnson Morgan, Melissa (2009) Defining the experiential value of auxiliary special events in shopping centres: a shopper's perspective. In: EAERCD 2009: 15th Annual Conference of European Association for Education and Research in Commercial Distribution, 15-17 Jul 2009, Guildford, Surrey, UK.

Mills, Michael K. (2009) Seeing jazz: doing research. International Journal of Market Research, 51 (3). pp. 383-402. ISSN 1470-7853

Ng, Eric (2008) A dyad perspective of buyer-seller relationships - the case of Taiwan agribusinesses. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen and Brown, Les and Chadee, Doren (2008) Developing a presence in a mainstream market with a product perceived as offbeat. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Miller, Karen W. and Chadee, Doren (2008) Does brand influence wine purchase? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Miller, Karen (2008) The impact of brand personality on brand-aroused feelings. In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Miller, Karen and Chadee, Doren (2008) The relevance and irrelevance of the brand for small and medium wine enterprises. Small enterprises research: the journal of SEAANZ, 16 (2). pp. 32-44. ISSN 1321-5906

Hume, Margee and Sullivan Mort, Gillian (2008) Enhancing the experience: creating service opportunities using mobile phone technology in museums. The London Journal of Tourism, Sport and Creative Industries, 1 (2). pp. 3-20. ISSN 1755-1897

Moon, Junyean and Chadee, Doren and Tikoo, Surinder (2008) Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, 61 (1). pp. 31-39. ISSN 0148-2963

Hume, Margee and Sullivan Mort, Gillian (2008) Satisfaction in performing arts: the role of value? European Journal of Marketing, 42 (3/4). pp. 311-326. ISSN 0309-0566

Woodside, Frances and Summers, Jane (2008) Sponsorship logos on FMCG packaging: what factors impact effectiveness? In: ANZAM 2008: Managing in the Pacific Century, 2-5 Dec 2008, Auckland, New Zealand.

Chimhundu, Ranga and Hamlin, Robert P. (2008) The brand management structure in consumer packaged goods: a research monograph on its current status and future prospects. VDM Verlag Dr Muller, Saarbrucken, Germany. ISBN 978-3-639-01416-7

Hume, Margee (2008) Understanding core and peripheral service quality in customer repurchase of the performing arts. Managing Service Quality, 18 (4). pp. 349-369. ISSN 0960-4529

Adamsen, Jannie Mia and Lyons, Kristen and Winzar, Hume and Rundle-Thiele, Sharyn (2007) An agenda to construct an improved understanding of Australian organic consumers. In: 10th Australian and New Zealand Marketing Academy Conference (ANZMAC 2007): 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

McGill, Phyllis and Lye, Ashley and Rundle-Thiele, Sharyn (2007) Exploring the barriers to bequests in wills to Australian universities. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Analysing brand status' impact on brand value. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Miller, Karen (2007) Examining the role brand fit plays in generation Y's propensity to purchase. In: ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance, 3-5 Dec 2007, Dunedin, New Zealand.

Prideaux, Bruce and McClymont, Hoda (2007) Drive tourists: who are they, what do they do and how do we attract them? Asean Journal on Hospitality and Tourism, 6 (2). pp. 23-30. ISSN 1412-2073

Eley, Robert and Hossain, Delwar and Khatri, Yunus (2007) A study of council community directories and their use for information about local health services. Project Report. University of Southern Queensland, Toowoomba, Australia.

Somogyi, Simon and Li, Elton and Johnson, Trent and Bruwer, Johan and Bastian, Susan (2007) Australian wines in China. Wine with lemonade: is the myth a reality? Australian and New Zealand Grapegrower and Winemaker, 516. pp. 84-87. ISSN 1446-8212

Miller, Karen W. (2007) Investigating the idiosyncratic nature of brand value. Australasian Marketing Journal, 15 (2). pp. 81-96. ISSN 1441-3582

O'Cass, Aron and Miller, Karen (2006) Building brand value: consumer assessment of value. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Miller, Karen and O'Cass, Aron (2006) Developing positive consumer attitudes: examining attitudes towards mobile phone brands. In: ANZMAC 2006: Advancing Theory, Maintaining Relevance, 4-6 Dec 2006, Brisbane, Australia.

Hegney, Desley and Eley, Robert and Buikstra, Elizabeth and Rees, Sharon and Patterson, Elizabeth (2006) Consumers' level of comfort with an advanced practice role for registered nurses in general practice: a Queensland, Australia study. Australian Journal of Primary Health, 12 (3). pp. 44-51. ISSN 1448-7527

Sit, Jason and Merrilees, Bill (2005) Understanding satisfaction formation of shopping mall entertainment seekers: a conceptual model. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Sit, Jason and Merrilees, Bill (2005) Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.

Brown, Les and Cruickshank, Margaret and Johnston, Debra (2005) What future the cane industry: is training a vehicle for change? In: International Symposium on Harnessing the Potential of Horticulture in the Asian-Pacific Region, 1-3 Sept 2004, Coolum, Queensland, Australia.

Moon, Junyean and Chadee, Doren (2005) Effects of culture, product type and price on consumer intention to purchase mass customised products on-line. In: 9th International Conference on Global Business and Economic Development (SGBED 2005): Management Challenges in Times of Global Change and Uncertainty, 25-28 May 2005, Seoul, South Korea.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2005) Consumer complaint behaviour in sport consumption. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2005) Rugby League: a game in crisis. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Johnson Morgan, Melissa and Jocumsen, Graham and West, Kristy (2004) Experiential consumption behaviour in sport: a suggested methodology. In: ANZMAC 2004: Marketing Accountabilities and Responsibilities, 29 Nov-1 Dec 2004, Wellington, New Zealand.

Summers, Jane and Johnson Morgan, Melissa (2004) A cross national analysis of sport consumption. In: Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003), 13-15 Nov 2003, Florida, United States.

McClymont, Hoda and Ogunmokun, Gabriel and Ali Akbari, Judith (2004) An exploratory examination of the marketing philosophy utilization in the health industry: a case of preventative family home visiting health program in Australia. Problems and Perspectives in Management (4). pp. 104-110. ISSN 1727-7051

Ogunmokun, Gabriel and McPhail, Janelle and Chin, Iris (2003) Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low level of business performance. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda and Young, Jared (2003) Database segmentation for product strategy development. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McClymont, Hoda (2003) Developing database marketing strategies for consumer markets: a cross-industry, theory-building study. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

McPhail, Janelle and Fogarty, Gerard and Walker, Rhett H. (2003) Understanding older consumers' usage of self-service technologies: test of two models. In: ANZMAC 2003: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 Dec 2003, Adelaide, Australia.

Muthaly, Sita and Wee, Keng Neo Lynda and Kek, Megan (2003) An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium. In: 1st Doing Business Across Borders Conference (DBAB 2001), 22-23 Nov 2001, Newscastle, Australia.

Sit, Jason and Merrilees, Bill and Birch, Dawn (2003) Entertainment-seeking shopping centre patrons: the missing segments. International Journal of Retail and Distribution Management, 31 (2). pp. 80-94. ISSN 0959-0552

Tidwell, Paula and Pedersen, Daniel and Watson, Kim (1997) Influential factors of agricultural chemical purchase. Australasian Agribusiness Review, 5. 1 - 13. ISSN 1442-6951

This list was generated on Wed Sep 24 02:21:57 2014 EST.