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Hume, Margee (2009) Repurchase intent in the experiential context: using an operations and marketing perspective to invesitgate the cultural performing arts. Lambert Academic Publishing, Koln, Germany. ISBN 978-3-8383-2758-7; 3838327586
Rofiq, Ainur and Mula, Joseph M. (2009) The effect of customers' trust on e-commerce: a survey of Indonesian customer B to C transactions. In: ACIS 2009: 20th Australasian Conference on Information Systems: Evolving Boundaries and New Frontiers: Defining the IS Discipline, 2-4 Dec 2009, Melbourne, Australia.
Sit, Jason and Johnson Morgan, Melissa (2008) Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.
Summers, Jane and Lorterapong, Atasit and Johnson Morgan, Melissa (2006) Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2006) Sports consumption behaviour among generation Y in mainland China. In: International Conference of the Academy of Business Administration, 16-20 Aug 2006, Munich, Germany.
Sit, Jason and Merrilees, Bill (2005) Understanding the experiential consumption of special event entertainment (SEE) at shopping centres: an exploratory study. In: Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries, 5-7 Dec 2005, Fremantle, Australia.
Sit, Jason and Merrilees, Bill and Birch, Dawn (2003) Entertainment-seeking shopping centre patrons: the missing segments. International Journal of Retail and Distribution Management, 31 (2). pp. 80-94. ISSN 0959-0552
Lindsay, Valerie and Chadee, Doren and Mattsson, Jan and Johnston, Robert and Millett, Bruce (2003) Relationships, the role of individuals and knowledge flows in the internationalisation of service firms. International Journal of Service Industry Management, 14 (1). pp. 7-35. ISSN 0956-4233
Sit, Jason and Wong, Ho Yin and Birch, Dawn (2002) An exploratory study on service dimensions of regional shopping centres: A segmentation approach’. In: ANZMAC 2002, 2 - 4 Dec 2002, Melbourne, Australia.
Sit, Jason and Birch, Dawn (2001) An exploratory study on performance dimensions of sub-regional shopping centers. In: ANZMAC 2001: Bridging Marketing Theory and Practice, 3-5 Dec 2001, Auckland, New Zealand.
Frazer, Lorelle and Perry, Chad (1998) Innovative fee structures by Australian franchisors. Small Enterprise Research, 6 (1). 10 - 30. ISSN 1321-5906