Browse by Fields of Research (ANZSRC 2008)

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Number of items at this level: 20.

Johnson Morgan, Melissa and Summers, Jane (2012) Conceptualising a framework for sustainable decision making for sport funding in regional government. In: 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012), 24-27 Oct 2012, Orlando, FL. United States.

Johnson Morgan, Melissa and Summers, Jane (2012) Sustainability of sport in regional Australia: conceptualising a framework for analysis and decision making. International Journal of Organisational Behaviour, 17 (2). pp. 49-55.

Prasad, Mukesh (2012) Harnessing mutuality: the social capital of club experience - a framework for examining social dynamics of community clubs. [Thesis (PhD/Research)] (Unpublished)

Terry, Peter C. (2011) Applied sport psychology: beware the sun, Icarus. In: IAAP Handbook of Applied Psychology. Blackwell Publishing, Oxford, UK, pp. 386-410. ISBN 978-1-4051-9331-3

Pegg, Shane and Patterson, Ian and Axelsen, Megan (2011) Sporting events and the use of alcohol by university students: managing the risks. Event Management, 15 (1). pp. 63-75. ISSN 1525-9951

James, Kieran and Tolliday, Chris and Walsh, Rex (2011) Where to now, Melbourne Croatia? Football federation Australia's use of accounting numbers to institute exclusion upon ethnic clubs. Asian Review of Accounting, 19 (2). pp. 112-124. ISSN 1321-7348

Fullerton, Sam and Johnson Morgan, Melissa (2009) Sports marketing in an economic quagmire. In: 7th Annual Sport Marketing Association Conference (SMA 2009), 28-30 Oct 2009, Cleveland, Ohio.

Sit, Jason and Johnson Morgan, Melissa (2008) Roll up, roll up! The effect of social crowding on consumer enjoyment of special event entertainment. In: ANZMAC 2008: Shifting the Focus from Mainstream to Offbeat, 1-3 Dec 2008, Sydney, Australia.

Johnson Morgan, Melissa and Summers, Jane and Sassenberg, Anne-Marie (2008) The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners. In: 6th Annual Sport Marketing Association Conference: Bridging the Gap: Bringing the World Down Under 6th Annual Sport Marketing Association Conference (SMA 2008), 16-19 July 2008, Gold Coast, Australia.

Summers, Jane and Johnson Morgan, Melissa (2008) More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34 (2). pp. 176-182. ISSN 0363-8111

Johnson Morgan, Melissa and Summers, Jane and Jocumsen, Graham (2008) Sports consumption behaviour among generation Y in mainland China. In: Dynamics of sports marketing. ICFAI University Press, Hyderabad, India, pp. 118-127. ISBN 978-81-314-1602-0

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2007) Consumer construction of sport consumption experiences through role play: a literature review. In: 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006), 4-6 Nov 2006, Denver, Colorado.

Summers, Jane and Johnson Morgan, Melissa and Kanoyangwa, Ranganai (2007) Teenage motivations for sport related consumption in Australia. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Johnson Morgan, Melissa and Summers, Jane and West, Kristy (2007) The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs. In: 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005), 10-12 Nov 2005, Tempe, Arizona.

Summers, Jane and Johnson Morgan, Melissa (2006) The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, 12 (1). pp. 23-34. ISSN 0218-6101

Young, Jared and Summers, Jane and Johnson Morgan, Melissa (2006) Why some people pay for pleasure when others do not: a preliminary study of skaters. In: International Conference of the Academy of Business Administration, 3-7 August 2005, Prague, Czech Republic.

Volkov, Michael and Johnson Morgan, Melissa and Summers, Jane (2005) Consumer complaint behaviour in sport consumption. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Summers, Jane and Johnson Morgan, Melissa and Volkov, Michael (2005) Rugby League: a game in crisis. In: 2nd Annual Sport Marketing Association Conference: Where Sport Marketing Theory meets Practice (SMA 2004), 18-20 Nov 2004, Memphis, TN, United States.

Summers, Jane and Johnson Morgan, Melissa (2004) A cross national analysis of sport consumption. In: Inaugural Annual Sport Marketing Association Conference: Sharing Best Practices in Sport Marketing (SMA 2003), 13-15 Nov 2003, Florida, United States.

Tai, Aylwin and Mula, Joseph (2003) The opening of Pandora's box. Asian Golf Monthly (46). pp. 24-27. ISSN 1560-5620

This list was generated on Fri Oct 24 01:41:13 2014 EST.