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Dr Jane Summers
University of Southern Queensland

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1Teenage motivations for sport related consumption in Australia
2Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
3More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
4The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
5The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
6Communication skills handbook, 3rd ed.
7Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
8The impact of structure on marketing success in Australian Rules Football clubs
9The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
10Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand