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Dr Jane Summers
Business
University of Southern Queensland

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1Communication skills handbook, 3rd ed.
2Teenage motivations for sport related consumption in Australia
3Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
4More than just the media: considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
5The impact of negative publicity on: an individual sporting celebrity's brand DNA; the brand DNA of their associated team and/or sport; and attitudes of their sponsors and partners
6The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
7Sponsorship of fast moving consumer goods - does packaging endorsement contribute to brand attitude?
8The impact of structure on marketing success in Australian Rules Football clubs
9The relationship between organisational structure and marketing success: an analysis of Australian Rules Football clubs
10The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region